An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. We’ve included nine business templates salespeople can send to ensure that their specific message is communicated effectively and increases the chance of a response. Business Introduction…
17 Ways to Generate B2B Sales Leads for Your Business
Sales leads are potential future customers often referred to as customer prospects. B2B sales leads enter at the start of the sales process and are crucial to maintaining a healthy sales pipeline. Let’s take a look at some of the most effective ways to generate sales leads for your small business. 1. Purchase Business Contact…
How to Engage Prospects With Cold Emails
A cold email is an unsolicited message you send to someone you don’t know as a way to generate sales leads. It is used as a tool to reach out to prospects and bring them into your sales process. Writing an effective cold email means creating a personal connection, briefly stating your purpose, and moving…
The Ultimate Guide to Lead Generation
Lead generation is a set of tactics used to attract potential customers and move them into your sales funnel. It involves engaging prospects, capturing their interest, and nurturing them into customers. Small businesses use a range of strategies for generating leads from inbound marketing to prospecting—and even purchasing verified lead lists. Lead generation works by…
How to Get More Referrals & Gain Raving Fans
It’s no secret that referrals from satisfied customers are much more likely to generate new customers than any other form of sales or marketing communication. After all, few things are more reassuring than a positive endorsement from someone you know and trust. In this article, we share with you the most powerful ways sales leaders…
13 Sales Follow-up Email Templates for Any Situation
Sales follow-up emails are email messages that engage a lead at different stages in the sales process. These messages work to build trust and understanding while reminding prospects of your company benefits and give a reason to continue the conversation. Email templates, such as the ones we have created below, help salespeople follow up quickly…
Business Networking: What Is It & Tips for Success
Business networking is the act of forming relationships to improve your company—from finding clients to discovering new suppliers to meeting government officials. The key word is “relationships.” Think of networking as a passive way to form relationships slowly, not as an aggressive way to hunt for new customers. Why Should You Do Local Business Networking?…
Free Business Proposal Template (Tips & Examples)
Business proposals are documents that describe the terms of a sale for potential buyers. They’re typically used by B2B businesses to provide detailed explanations of their products and services, pricing, and scope of work. They can be customized, but they typically follow a business proposal template, which is why using a repeatable process is important…
How to Prepare a Sales Contract in 7 Steps (+ Free Template)
Preparing a sales contract is one of the most important steps in the sales process. It involves making sure that you clearly define the customer needs, agree on a solution, establish terms, and address any outstanding issues. Doing this effectively makes all the difference in closing the deal and building a successful customer relationship. 1….
What Is a Sales Funnel? An Ultimate Guide
A sales funnel is the journey a customer or prospect follows from the time they become aware of who you are to buying your product or service. This journey can be represented by a graphical image that breaks the lead’s development out into a series of steps designed to increase engagement and trust. How a…
7 Free Estimate Templates to Help You Win More Deals
An estimate template is a reusable form that can be sent to customers to provide a breakdown of the costs associated with a project or product purchase. Estimates should include both the materials and labor involved, and these templates are designed to be easy to use for a variety of businesses. is a customer relationship…
12 Price Quote Templates for Any Situation
A price quote contains detailed pricing information, the scope of work, and terms of an agreement between a business and its client or prospect. Having a template ready makes it easy for you to fill in the amounts and send it to a client rather than creating a new one from scratch each sale. However,…