Leads, customers, and prospects are critical stages within your business cycle. When you properly track leads, business results become more clear. In addition, properly tracked leads indicate how well a salesperson is doing their job and how to improve your sales process for better results. Leads should be organized by source, level of interest, and…
All Sales Process Articles - Page 2
How to Prepare a Sales Contract in 7 Steps (+ Free Template)
Preparing a sales contract is one of the most important steps in the sales process. It involves making sure that you clearly define the customer needs, agree on a solution, establish terms, and address any outstanding issues. Doing this effectively makes all the difference in closing the deal and building a successful customer relationship. 1….
How to Craft a Consulting Proposal That Wins Clients (+ Template)
An effective consulting proposal is one that clearly articulates the customer’s needs and provides a personalized solution that addresses those needs in an easily digestible format. Since consulting proposals require time and effort, templates ensure critical information and best practices aren’t forgotten when crafting bids, which can result in more consistent client wins. As you…
How to Generate Leads Without Cold Calling: 9 Alternative Methods
Cold calling, or phoning a prospect with whom you’ve had no prior contact, is a common technique for developing new sales leads. However, it is not the only effective way to fill sales funnels. These nine tips on how to generate leads without cold calling are perfect alternatives for sales agents and business owners alike….
9 Effective Ways to Generate Leads Online
Generating leads online is one of the most effective and affordable ways for small businesses to attract new customers. Some of the most common ways include using social media, having a great website, launching a referral program, and more. Generating leads online creates an audience of interested prospects that ultimately turn into customers. Once you…
11 Important Lead Generation Metrics for Sales Professionals
Lead generation metrics are how you measure the effectiveness of your strategies of collecting and qualifying prospective customers such as the number of leads converted into customers. It’s critical to measure your lead generation efforts with metrics so your business can track results, fine-tune your prospecting strategy, and ultimately, increase revenue. Here are 11 tips…
Top 9 Lead Generation Strategies
Lead generation strategies are the ways you attract new leads and move them into your sales funnel. They are how you build interest in your product and convert that interest into customers. Because every business is different, having a strategy for generating leads that fits your audience will help you be more effective at winning…
Top 8 Lead Generation Best Practices for Sales Reps
Lead generation involves the methods businesses use to attract prospects that bring them into your sales pipeline and ultimately turn them into paying customers. Companies use an array of best practices to generate leads, such as having an excellent social media presence, networking, using lead generation software to automate processes, and more. Here, we dive…
What Is a Sales Funnel? An Ultimate Guide
A sales funnel is the journey a customer or prospect follows from the time they become aware of who you are to buying your product or service. This journey can be represented by a graphical image that breaks the lead’s development out into a series of steps designed to increase engagement and trust. How a…
Top 23 Insurance Lead Generation Ideas From the Pros
Even though insurance is a product that almost everyone needs in one form or another, generating insurance leads for your business can feel like a challenge. We asked insurance pros to share their best lead generation tips to help you find the right prospects that are most likely to become valuable customers. Here are 23…
Lead Qualification: Definition & How It Works
Lead qualification is the process of identifying, organizing, and nurturing incoming leads so you can focus your efforts on those that are best suited to the products your business offers. It involves collecting leads, evaluating them, and moving them through your marketing and sales process in order to produce the highest-quality prospects to pursue. Customer…
How to Host a Webinar That Drives Leads in 7 Steps
Webinars are live events you invite prospects to so they can learn about how to achieve the business results they want while informing them of your products and services. This guide will help you understand how to do a webinar that generates the most qualified leads, so you can engage prospects and close more deals….