SimilarWeb is a digital marketing intelligence platform that enables users to compare website traffic statistics and analytics. Its key features include campaign management, keyword research tools, competitor analysis, multiple site management, and more. In this article, we cover SimilarWeb reviews and pricing. Ready to get started? Sign up for free.
SimilarWeb pricing is based on two subscription plans: Free ($0) and Enterprise (customized). The main differences between the plans are the number of results per metric, duration of mobile app and web traffic data, and access to premium features such as industry analysis. Fees for similar platforms range from $70 to $749/month depending on the features included.
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Summary of Positive SimilarWeb Reviews
Users who gave SimilarWeb a positive review mentioned that is browser plugins are a convenient way to get data quickly. They also appreciate the traffic insights and data sources it provides.
One user who gave SimilarWeb a positive review in Capterra said that he tried a similar tool and found that the software is more powerful. He also shared that it does not only get analytics from his website but also allows him to observe the behavior of his predefined targets and their interaction with competition websites. This is an important tool for his team because the insights help them make decisions focused on attracting more customers.
Summary of Negative SimilarWeb Reviews
Users who gave SimilarWeb a negative review complained that the robust features are only available in the paid version. Some of them also complained about the expensive pricing.
One user who gave SimilarWeb a negative review in Capterra said that there are times when data reports are not 100% accurate, but they also said that these are quite close with what other sources have provided. He noticed that small websites do not get analytics because of low traffic, and some websites are not registered in the system. Hence, he doesn’t receive enough information about them.
Check out the list below of some of SimilarWeb’s features:
- Campaign management
- Goal tracking
- Keyword tracking
- Multiple site management
- Pageview, referral source, site search, and time on site tracking
- Keyword research tools
- Competitor analysis
- And more
What industries can benefit from using SimilarWeb’s services?
SimilarWeb is known to benefit the following industries: retail, travel, agencies, consumer goods, publishing, ad tech, and consumer finance.
How does SimilarWeb empower marketing teams to drive growth?
SimilarWeb helps marketing teams identify growth opportunities across all channels by revealing their competitors’ marketing strategies, including the following: search, display, content, and affiliate and media buying activities. It helps grow organic traffic by search engine optimization (SEO), content, pay-per-click (PPC), and display.
Here is a list of some of SimilarWeb’s popular integrations:
Have you read these SimilarWeb reviews and are still not sure if it’s the right fit for you? Read our reviews of all top marketing analytics software or check out one of these three SimilarWeb competitors.