A single property website is a one-page showcase of a property listing that encourages visitors to reach out to an agent via a contact form for more details. To create these, agents need special site builders. We reviewed 10 of these builders and picked the top six—including the best overall—based on price, templates, and usability.
Single Property Website Builders | Best For |
|---|---|
(Best Overall) Agents seeking a website builder with integrated lead generation and a CRM | |
Brokers who need to build a large number of single property websites at an affordable price | |
Real estate agents seeking a builder with advanced marketing features like video creation and social sharing | |
Agents wanting niche market templates for FSBO, vacation home, and rental listings | |
Realty professionals who want to utilize virtual reality (VR) content and tours to showcase specific properties | |
Real estate professionals who are not technically savvy but want easily customizable templates |
How We Evaluated Single Property Websites
Agents seldom have extra time to design complicated sites for individual listings, and although contact management offered by single property website builders may not need to be as robust as found in dedicated real estate customer relationship management (CRM) software, it is vital for anyone listing a property to have an established system to track leads and automate communication. Therefore, we also looked for website builders that make it easy to view, understand, and contact your leads
Here are the baseline criteria used to evaluate the best single property business website:
- Price
- Templates
- Easy-to-use editors
- Video and photo integration
- Mobile optimization
- Search engine optimization (SEO)
- Marketing tools
- Customer service
- Reporting tools
With these criteria in mind, we recommend Rela as the best overall single property website builder. It offers a winning combination of an easy-to-use site editor and attractive templates, plus the inclusion of a CRM and lead generation—all for an affordable price. Additionally, the included marketing and reporting tools increase the likelihood of converting a lead to a sale.
Rela: Best Overall Single Property Website Builder
What it is: Rela is a single property website builder for real estate agents and our choice for best overall due to its extensive template collection, easy-to-use editor, and responsive-friendly designs.
What makes it a great single property website builder: Rela boasts a built-in CRM and integrated lead generation via Facebook and Google ads. These features make Rela an ideal, all-in-one solution for agents who need to generate and track their leads from one platform.
Pros of Rela | Cons of Rela |
|---|---|
Simple editing tools without sacrificing customization | Not the least expensive option on our list |
Virtual open house capabilities | Lacks the ability to post real estate landing pages to social accounts |
Facebook and Google ad campaign manager | Lacks email marketing capabilities |
Rela Pricing
- Agents Starter: $29 per month for one active listing
- Agents Plus: $59 per month for up to five active listings
- Agents Pro: $119 per month for up to 25 active listings
- Brokers: $249 per month for unlimited listings
- Save 20% by paying annually
- Free seven-day trial
Rela Features
- Easy-to-use drag-and-drop editor
- More than 20 custom-designed templates, more than any other website builder
- Mobile-friendly
- Interactive tours
- 3D tours
- Print material templates to easily create flyers, brochures, and templates
- Integrates to social media for automated posting
- Easily create Facebook and Google ad campaigns for each listing
- In-depth reporting with Facebook Pixel and Google Analytics
- Customizable lead capture forms are more effective
- Built-in CRM to track leads
- Dashboard shows a visual breakdown of properties and leads
- Search engine optimization
- Customer support is available by phone, email, and live chat during business hours
Rela templates and editor
CribFlyer: Best for a Large Number of Listings
What it is: CribFlyer is a single property website builder that offers volume discounts, which makes it the most affordable way to build a large number of sites.
What makes it a great single property website builder: CribFlyer allows users to add widgets, like calculators, lead magnets, documents, and more, across multiple sites at the same time. This unique functionality is perfect for brokerages or teams that need to build many single property websites quickly and easily.
Pros of CribFlyer | Cons of CribFlyer |
|---|---|
Ability to edit features on multiple sites at once | Some Facebook and Google tracking features, but only if you generate a report |
Can also create an agent website on the same dashboard | Template editor can be cumbersome |
Lacks in-depth analytics |
CribFlyer Pricing
- $7 per month for one single property website listing
- $10 per month for up to two active listings
- $15 per month for up to three active listings
- $20 per month for up to four active listings
- $25 per month for up to five active listings
- Free seven-day trial
CribFlyer Features
- Ability to add contact forms to each site
- Open house scheduling widgets
- Mortgage calculators
- Ability to embed PDF documents and slideshows
- Agent websites available to keep all your websites on one platform
- Edit features across multiple websites
- Lead capture forms
- Includes a basic CRM to track lead contact information
- Offers the ability to prepare social media posts, but cannot post from CribFlyer
- Uses Facebook Pixel and Google Analytics to track site visitors and clicks
- Customer support is accessible by phone, email, and contact form during business hours
CribFlyer dashboard and editor
Listings Unlimited: Best for Advanced Marketing Features
What it is: Listings Unlimited is a real estate-specific single property website builder that’s known for its advanced marketing tools.
What makes it a great single property website builder: Unlike other options, Listings Unlimited includes social sharing features, listing email flyer templates, a QR code generator, a Craigslist poster, YouTube syndication, and a video builder. For this reason, it’s perfect for real estate agents who need robust tools to not only generate leads, but to market to and track them easily.
Pros of Listings Unlimited | Cons of Listings Unlimited |
|---|---|
Most advanced marketing features | Limited website customization |
Has a Smart Lead Capture functionality | Not the most robust reporting |
Easy-to-use interface | Limited ability of print materials |
Listings Unlimited Pricing
- Single Property: One-time fee of $24.95
- 1 to 25 Active Listings: $24.95 per month
- 26+ Active Listings: 89 cents per listing, per month
- Office: Starts at $49.95 for up to 50 listings
- Free 14-day trial
Listings Unlimited Features
- Unique property address domain name
- Smart Lead Capture gives potential buyers a code to get automated SMS messaging
- Marketing technology like QR codes, video builders, social-sharing tools, and automated voice information (AVI)
- Integrates with YouTube and Craigslist
- Templates with basic customization
- Includes a standard CRM to track and import leads
- Automatically generates reports on a set schedule
- Simple but easy-to-use interface
- Customer support is available by phone and email during business hours
Lead capture with Listings Unlimited (Source: Listings Unlimited website)
Listings Unlimited marketing features
Single Property Sites (SPS): Best for Niche Market Listings
What it is: Single Property Sites (SPS) is a real estate single property builder that focuses on niche markets.
What makes it a great single property website builder: Single Property Sites offers great templates designed specifically for sale by owner (FSBO), vacation, and commercial properties, and even lets you create “listed by” properties that you can list on behalf of another agent. For these reasons, it’s best for real estate agents who specialize in niche markets or who want to expand their offerings into lesser-known listings like FSBOs.
Pros of Single Property Sites | Cons of Single Property Sites |
|---|---|
Auto-populates website template directly from Multiple Listing Services (MLS) | Without the MLS, the editing tool can be difficult |
Easy to use if you already utilize MLS | Print material abilities are limited |
Customer support can be slow |
Single Property Sites Pricing
- Startup: $12 per month for one active listing
- Do More: $19 per month for up to three active listings
- Multi-User: $49 per month for up to 10 active listings
- Team/Office: $97 per month for up to 100 active listings
- Free demo
Single Property Sites Features
- Specific solutions for residential, FSBO, commercial, rental, vacation, and short sale properties
- Ability to add blogs and integrate with social media
- Populate website templates directly from the MLS
- Beautifully designed website templates
- Ability for buyers and sellers to text a code and get more information on properties
- Includes access to a basic CRM to organize leads
- Analytics like page views, referral sources, leads, and more
- Customer support available by phone and email during business hours
SLS dashboard
Modobay: Best for VR Capabilities
What it is: Modobay is a single property website builder that offers easy-to-use technology for interactive listings.
What makes it a great single property website builder: Modobay makes it easy to upload high-resolution photography and create virtual tours to show off your high-end listings at an extremely affordable price.
Pros of Modobay | Cons of Modobay |
|---|---|
Best VR capabilities | Cost of hiring professionals can be pricey |
Option to hire professionals to build your websites | Must have a 360-degree camera to take VR photos and videos |
Intuitive website builder tool | Lacks easily accessible analytics |
Modobay Pricing
- VR Basic: Free forever plan for up to 10 published Modos virtual tours
- VR Pro: $10 per month for unlimited Modos, but no published website
- VR Pro+: $29 per month for unlimited Modos and website builder
- Annual subscription offers 20% discount
Modobay Features
- Option to easily hire professional photographers, videographers, and website designers to simplify your process
- Six beautifully designed single property website templates
- Ability to use subdomains
- Built-in search engine optimization
- Mobile-friendly
- Music and voice integration
- Custom branding and domain
- Interactive virtual tours can include floor plans, music, text, photos, and more
- Easily share tours on Facebook, Twitter, Google+, or SMS
- Premade templates for brochures, flyers, and other print materials
- Customer support is available by phone and online contact form
Virtual Tour Builder in Modobay
Single property website themes in Modobay
Wix: Best for Non-technical Customization Options
What it is: Wix is a website building platform that offers multiple beautiful and easy-to-use single property templates.
What makes it a great single property website builder: Wix is a commonly used website builder, known for making it easy for non-technical users to create and customize a beautiful website. Its ease of use and customizability make it the best choice for real estate professionals who want a quick and reliable way to create single property websites.
Pros of Wix | Cons of Wix |
|---|---|
Most advanced customization options | More expensive than other options on our list |
User-friendly editing tool | Does not include marketing tools or CRM |
Does not offer ready-to-go print templates |
Wix Pricing
- Connect Domain: $4.50 per month (displays Wix brand ads), with 1GB bandwidth and 500MB storage
- Combo: $8.50 per month, with 2GB bandwidth and 3GB storage
- Unlimited: $12.50 per month, with unlimited bandwidth and 10GB storage
- VIP: $24.50 per month for Pro plan, with unlimited bandwidth and 20GB storage
- Business and eCommerce Plans: Range from $17 to $35 per month, with the ability to accept online payments
- 14-day money-back guarantee
Wix Features
- Includes the use of a custom domain
- Four single property website templates, plus additional real estate templates that could be easily customized
- Logo maker tool makes it easy to create beautiful branding
- Ability to add a blog, social media links, video, pictures, scroll effects, animation, and more
- Ability to add or remove website pages
- Mobile-friendly
- SEO-friendly
- Includes a free CRM
- Can integrate with Wix’s email marketing platform
- Help center with tutorials, resources, and blogs
- Customer support is available by phone and online contact form
Sample single property template in Wix
Single Property Websites vs Multipage Listing Websites
Why should you consider using single property websites instead of your real estate website? Although it can take more time and effort to create an individual website for each listing, consider the return on investment (ROI) of using a dedicated single property website builder for your luxury properties. If you choose strategically, single property websites can be extremely advantageous for your business.
Benefits of Single Property Websites
- Single property websites act as a high-end presentation
- Ability to provide more in-depth information
- Opportunity to highlight all the features of one property
- Option to run ads to your single property listing to give more attention to a luxury property
- Ability to use photos, videos, or interactive tours to increase the appeal of particularly unique spaces
- Using a call to action like “Schedule a Showing” gives agents the opportunity to find interested buyers who are not already represented
- Affordable way to significantly increase the visibility and appeal of your listings
Bottom Line
There are multiple ways you can efficiently create single property websites and maximize the benefits. Many of the website builders we’ve listed let you generate a custom property domain, such as 100mainstreet.com. However, another option is to create one business website with subdomains, or individual pages with a unique permalink.
By keeping all your websites within one platform, you can save time and still utilize an extremely effective marketing strategy for your listings. This is why we encourage anyone with multiple listings to also check out our article on the top real estate website builders, as these offer great templates, integrations with all your MLS listings, and tools to help you capture more leads.
