15 Social Media Tools Every Real Estate Agent Needs in 2023
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Kaylee specializes in real estate, B2B, and SaaS companies. You can find her expertise in sales and real estate content on Fit Small Business.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
In the past 12 months, 46% of real estate agents cited social media as the top tech tool to gain quality leads, higher than the MLS (multiple listing services) and their customer relationship management (CRM) software. Although social media takes time and effort, the right tools are key to planning, creating, publishing, and tracking your social media progress effectively. To get the right support, we’ve identified 15 of the best social media tools for real estate agents to leverage the power of social media marketing for your business.
Social Media Tools for Real Estate Agents | Most Useful For |
|---|---|
 | Social media scheduling and generating post ideas |
 | Creating and scheduling social media posts |
 | Creating professional videos |
 | Planning, scheduling, and optimizing posts |
 | Integrating apps and tools to work together for social media marketing |
 | Generating content ideas and topics |
 | Filtering and organizing content |
 | All-in-one social media management, from planning to analyzing |
 | Creating graphics and designing social media posts |
 | Creating and editing images and short videos |
 | Finding free stock images and videos |
 | Creating charts, diagrams, and infographics |
 | Planning, scheduling, and managing multiple social media platforms |
 | Social media analytics and monitoring |
 | Automating writing tasks |
The majority of tools on this list are made to supplement specific areas of your social media strategy. If you prefer a tool to help you outsource multiple facets of social media marketing, check out Sprout Social. Sprout Social is a robust, all-in-one tool for planning, optimizing, scheduling, analyzing, and tracking your content on all of the top social media sites for real estate agents, like Facebook and Instagram. If growing your social media presence is a priority for you, try Sprout Social by signing up for its 30-day free trial.
1. Loomly
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Cost | $26 to $269 per month, billed annually |
Social Media Sites Supported | Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and Google Business Profile |
Key Features |
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Loomly is one of the best social media tools for real estate agents because of its support with content inspiration, planning, scheduling, and tracking content across multiple platforms. Loomly supports more social media platforms than any other tool or social media scheduler on the market. This makes it a top tool for any real estate social network, whether you’re looking to generate leads, build an audience, or increase your income.
On top of automatic scheduling, Loomly helps you generate new ideas for posts based on trending topics, Really Simple Syndication (RSS) feeds, events, holidays, and social media best practices. It also provides custom post ideas, subjects, and automatic optimization tips, along with integrations with important resources like Giphy and Unsplash for stock photography.
Through these channels, you can implement new real estate marketing ideas and maximize your reach and your engagement. Plus, with advanced analytics, you gain more clarity on what your audience responds to and can easily grow your following and lead generation.
2. Constant Contact
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Cost | $9.99 to $45 per month |
Social Media Sites Supported | Facebook, LinkedIn, Instagram, and Twitter |
Key Features |
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Constant Contact is a marketing automation tool that is most well-known for its email marketing features. However, it includes valuable social media tools for real estate agents at an affordable price, including a scheduling tool, Facebook and Instagram ad creator, and a multi-site conversation dashboard. By creating posts within Constant Contact, you can automatically publish them to Facebook, Instagram, LinkedIn, and Twitter with just one click.
In addition, Constant Contact includes an easy-to-use CRM to manage all contacts on your email list, followers, and the connections you make in comments and direct messages. It helps you track users’ behaviors to nurture leads, maximize conversions, and even prioritize them based on behaviors. Try Constant Contact’s social media tools and client relationship manager (CRM) by signing up for its 60-day free trial.
3. Animoto
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Cost | Free-forever plan, paid plans range from $9 to $29 per month, billed annually |
Social Media Sites Supported | Partners with Facebook, YouTube, LinkedIn, and Twitter; content can be reshared manually on all platforms |
Key Features |
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Video is more important—and more necessary—in real estate marketing than ever before, with videos receiving as much as 480% more engagement than still photos. Luckily, gone are the days when you had to buy professional video equipment and spend hours learning highly technical video editing software to publish video content.
Now, you can simply use your smartphone and an easy-to-use tool like Animoto. It allows you to easily stitch together pictures, video clips, and your narration to help show off a new listing or neighborhood to attract open house visitors.
Using Animoto simplifies the process of creating and editing videos for any social media platform—from a real estate YouTube channel to Instagram stories, TikToks, and Facebook Reels. Animoto uniquely provides more than 10 real estate-specific video templates, ideal for tours, listings, testimonials, and ads. If you choose to utilize the incredible marketing power of video, Animoto will be your most-needed social media management tool. Sign up and start editing videos for free.
For more ideas, check out our hand-picked collection of Real Estate Video Marketing: Types, Ideas, Examples & Resources.
4. Tailwind
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Cost | Free forever plan; paid plans range from $12.99 to $39.99 per month, billed annually |
Social Media Sites Supported | Pinterest, Instagram, Facebook, and email |
Key Features |
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Tailwind is a popular real estate social media automation tool that provides specific features for Instagram, Facebook, and Pinterest, a few of the top social media apps for real estate agents. It provides an easy-to-use platform to create posts for all three real estate social networks—helping you find images and customize them with your branding.
The scheduling tools provide a visual calendar where you can plan out weeks of content in advance. It also provides the option of reminding you when to post or automatically posting the content for you.
Tailwind also includes a number of essential optimization tools, including a hashtag finder, a smart bio, and communities. All three of these tools help you leverage social media algorithms to build an audience of people within your area and niche, and generate real estate leads who are most likely to work with you.
Tailwind’s extensive analytics tools help you track your progress. If Facebook, Instagram, or Pinterest are an important part of your traffic and marketing strategy, then Tailwind will be one of your most-used social media management tools. Get started with Tailwind through its forever-free plan.
5. IFTTT (If This, Then That)
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Cost | Free forever plan; paid plans range from $2.50 to $5 per month |
Social Media Sites Supported | Facebook, Twitter, Pinterest, Instagram, and other platforms with custom rules |
Key Features |
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IFTTT (If This, Then That) is one of the most unique and powerful tools for not only organizing your social media marketing but your whole life. It integrates hundreds of apps to create simple conditional statements, called Applets, triggering an event when a website, app, or device changes. For example, you can use IFTTT to open the garage when your car enters your driveway, or start brewing your coffee when your Fitbit senses you’re awake (yes, really).
As a social media management tool, create rules in IFTTT that help you get more done in less time. Use this tool to create more regular and automated routines, like posting an Instagram story every time you schedule a showing. This could be one of the best social media platforms for real estate professionals since most agents and brokers don’t have a regular schedule. Use IFTTT to combine your day-to-day habits with a consistent social media strategy.
6. Reddit
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Cost | Free; paid plans start at $5.99 per month |
Social Media Sites Supported | Content can be reshared manually on all platforms |
Key Features |
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We know what you’re thinking—Reddit is an online forum, not a social media tool. However, it can be a valuable resource when used strategically. Since Reddit has an astonishing 1.7 billion active monthly users and is constantly keeping up to date with relevant topics and information, you can and should use it to find ideas for creative real estate social media posts. Use it to find trending topics or memorable and unique stories to generate conversations and engagement on your real estate social networks.
Remember, you can customize your feed by following specific subreddits, which represent a vast constellation of interests and ideas. For your real estate social media content, look for the latest mortgage news, infographics, stories about buying or selling houses, or fun real estate memes to generate engagement.
7. Feedly
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Cost | Free; paid plans range from $6 to $12 per month, billed annually |
Social Media Sites Supported | Integrates with tools through Zapier |
Key Features |
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Feedly is what is known as a content aggregator. It uses artificial intelligence (AI) to gather news, images, videos, or podcasts from many different sources and consolidates them on one custom web page. For example, you can set up Feedly to pull trending stories from Realtor.org, Inman News, The Wall Street Journal, or any source that will offer up-to-the-minute news and information your audience might enjoy.
Instead of browsing a few dozen websites for great content every morning, you will only have to check Feedly to see the relevant pieces from all sources. Feedly also integrates with Zapier, which allows it to be paired with thousands of the best social media sites for real estate, including Twitter, Facebook pages, Instagram, Pinterest, and LinkedIn.
It also connects Feedly with many other social media tools for real estate agents, like Buffer, Hootsuite, and Loomly, which means you can take content directly from the source to your social media strategy.
8. Sprout Social
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Cost | $249 to $499 per month |
Social Media Sites Supported | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google My Business |
Key Features |
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Sprout Social is a robust tool for social media management for real estate agents, with detailed features to help you plan and publish content, engage your audience, uncover trends, and analyze your progress. Its calendar feature allows you to create content within the platform and schedule it for the most optimal time of day based on your audience data. You can also tag specific posts to organize them further and increase productivity with your team or real estate assistant.
Sprout Social also uniquely provides a CRM system to ensure every connection you make on social media is tracked and nurtured. While many other social media management platforms for real estate agents provide detailed analytics, Sprout Social offers tools for every part of your social marketing strategy, from planning and organizing to converting leads into customers. Plus, you can test it out with a 30-day free trial.
9. Canva
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Cost | Free forever plan; paid plans start at $12.99 per month |
Social Media Sites Supported | Facebook, Instagram, WhatsApp, TikTok, and YouTube; content can be manually shared on all platforms |
Key Features |
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Canva is one of the most popular, easy-to-use, and highly respected design platforms among real estate professionals, business owners, and social media marketers. It offers an intuitive interface that makes it easy for new and successful real estate agents to create beautiful graphics for social media, blogs, emails, ads, or any other type of marketing.
Canva offers thousands of templates with fonts, layouts, and imagery for all kinds of social media posts, including infographics, Facebook covers, Instagram posts, stories, and blog headers. You can even use Canva to create flyers or postcards for your listings, or videos and animations for your Instagram strategy. If you want to design the best social media for real estate, Canva will quickly become an essential marketing tool for your business.
10. Adobe Express
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Cost | Free-forever plan or paid plan at $9.99 per month |
Social Media Sites Supported | Facebook, Instagram, TikTok, and YouTube; content can be manually shared on all platforms; content scheduler works with Facebook, Instagram, Pinterest, Twitter, and LinkedIn |
Key Features |
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Adobe Express, formerly Adobe Spark, is a collection of photo and video editing tools from Adobe, compiled specifically for marketing and social media. It includes a wide variety of social media templates for Facebook, Instagram, TikTok, and YouTube. Its free-forever plan provides basic editing tools and photo effects, as well as thousands of fonts and design templates.
Adobe Express includes easy-to-use video editing tools and a music library, ideal for generating leads on TikTok or YouTube. It also includes a content scheduler to help you create and plan social media content weeks in advance. Automatic publishing also ensures you can maintain a consistent social media schedule even when you’re busy working with clients. Start using Adobe Express for free.
11. Pexels
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Cost | Free |
Social Media Sites Supported | Content can be manually shared on all platforms |
Key Features |
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In order to post the best social media content, it’s absolutely essential to use high-quality images. Luckily, you don’t need to photograph and edit hundreds of original photos to have the best social media for realtors. Pexels is a stock image site with a wide variety of beautiful, professional images for free. Unlike many other free stock image sites, Pexels also doesn’t require attribution.
While you’ll still want to be picky in your selection and only use relevant images that fit within your real estate brand, Pexels can transform your social media posts. Photos of houses, apartments, neighborhoods, cities, and interior design can be shared directly on social media, along with a caption written for your social media strategy.
Pexels can also be used with Canva to create custom, branded images on every social media channel—for free. This can provide unlimited options for social media banners, posts, real estate brochures, or signs.
If you’re interested in learning about other photo editing options, check out our article 6 Best Real Estate Photo Editing Software for 2022.
12. Venngage
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Cost | Free, paid plans start at $16 per user, per month, billed annually |
Social Media Sites Supported | Custom templates for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat; content can be reshared manually on all platforms |
Key Features |
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Venngage is another platform that simplifies image creation but is focused primarily on generating charts, infographics, checklists, and visual maps. Canva also offers chart and infographic templates but is much more limited than Venngage. Venngage offers extensive options within an extremely easy-to-use interface. Even if you’ve never generated a visual report with your data, Venngage makes it easy to create in just a few minutes.
You can even upload spreadsheets directly from Google Drive and create graphs to show real estate trends and steps to buying and selling, generate a beautiful comparative market analysis (CMA), or make a listing presentation. Infographics provide a lot of value and are easily shareable, ideal in social media posts for realtors. Plus, you can start using Venngage for free.
13. Hootsuite
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Cost | Free plan (limited); paid plans start at $49 per month |
Social Media Sites Supported | Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok |
Key Features |
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Hootsuite is an extremely popular social media management tool that provides an extensive number of resources and tools to plan, schedule, automate, track, and manage content from multiple social media platforms. Although Hootsuite doesn’t integrate with as many platforms as Loomly, it is one of the only schedulers to manage and optimize social media advertising simultaneously.
Another reason why Hootsuite is one of the top social media schedulers is because of its powerful, in-depth reporting capabilities. You can see not only your engagements within the intuitive dashboard but also learn more details about what your audience responds to best and even when your real estate brand is being discussed.
With these analytics, you’ll be able to continually improve your social media strategy by covering the most interesting topics for your audience at the right time and even in the right format. Get started with Hootsuite’s 30-day free trial.
14. Agorapulse
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Cost | Free-forever plan; paid plans range from $79 to $199 per month, billed annually |
Social Media Sites Supported | Facebook, Instagram, Twitter, YouTube, and LinkedIn |
Key Features |
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Agorapulse operates as the centralized location for all of your social media marketing analytics. Without tracking or measuring the data, even the best social media strategy would fall short. Agorapulse provides visualizations of data so you can more clearly understand the best times to post, which real estate hashtags perform best, and how your performance compares to other real estate professionals.
In addition to the analytics dashboard that combines multiple social media feeds, Agorapulse provides a centralized inbox to manage all conversations, including comments, messages, and mentions. Instead of going between multiple social media apps to track comments and messages, you can label, manage, and manage all interactions on one platform.
In addition, the social listening tool continually searches the web for mentions of your brand so that you can stay informed and proactively manage your brand’s reputation. These two features alone can help you continue to post and stay on top of content, comments, and messages on every social media channel. Sign up for a free trial of Agorapulse today.
15. Jasper
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Cost | Approximately $42 to $82 per month, depending on content output |
Social Media Sites Supported | Facebook, Instagram, Google, YouTube, and Twitter; content can be reshared manually on all platforms |
Key Features |
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Jasper, formerly Jarvis, is an artificial intelligence (AI) tool that helps you write content and social media captions almost instantly. You simply select which type of copy you need, add a few keywords or descriptions, and you’ll receive automatic real estate social media posts. Written content is a foundational piece of any social media or online marketing strategy, so this is a great tool for real estate agents who struggle specifically with writing.
There is a growing number of AI writing tools available on the market. Still, Jasper is the clear front-runner when it comes to quality and range of content. It provides hundreds of templates for real estate social media posts, like short social posts, Instagram captions, real estate listing descriptions, LinkedIn bios, engaging captions, and even a category dedicated to “ridiculous marketing ideas.”
In addition, Jasper has recently released an AI art tool that generates an original photo based on your prompt. This opens up even more possibilities for Jasper to provide you with creative real estate social media posts. There is a learning curve to using this tool, but it comes with an active Facebook group, live training, and a huge variety of tutorials and tips to help you improve the copy created by Jasper. Try Jasper for free.
For more real estate words that you can add to spice up your copy, visit our article 144 Real Estate Words & Examples to Boost Your Property Listings.
Real Estate Social Media Tools Best Practices
Many of the tools covered above have the ability to completely skyrocket your social media reach, engagement, and, ultimately, your real estate business. However, social media tools are not magic wands—you still need to invest time and effort to leverage them for your marketing strategy.
With this in mind, here are the best practices to help you use the real estate social media tools most effectively:
- Choose your social media tools wisely: Don’t attempt to purchase and use a large number of social tools at the same time. Start slow and continue building your repertoire of tools as your social media success grows.
- Plan a variety of content: Posting nothing but real estate listings is a surefire way to get you nowhere. The best real estate social media accounts share listings, behind-the-scenes videos, memes, and personal stories.
- Repurpose content: Trying to think of daily content for four different social media platforms—while serving your real estate clients—is a recipe for disaster. When you have a piece of content to share, repurpose the same idea for each platform to save time and effort while maximizing results.
- Expect a learning curve: The most powerful social media tools include various features, which will take time to explore and experiment with. When you choose a new social media tool, plan to give yourself time to learn the best and most efficient ways to use it.
- Stick to your brand: Ideally, you should take the time to define your audience, your values, and your brand before you invest your time and effort into growing a social media audience. Your real estate branding will differentiate you from all the other real estate professionals marketing in your area.
- Prioritize data: Even if you don’t plan to dig through data and analytics in-depth, it’s important to track a few basic metrics continually. Make sure one of the social media tools you choose can show you the best time to post on each platform and help you keep your finger on the pulse of what your audience is most interested in.
- Always provide a call to action (CTA): Even the most engaging content will fall short without a call to action. You shouldn’t be prompting a call or a meeting on every post, but each of your social media accounts should have a clear next step for users.
For more in-depth tips on creating an effective strategy, read the full guide to 15 Ways to Crush Your Real Estate Social Media Marketing.
Bottom Line
Social media management for real estate agents can be overwhelming without the right tools and expertise. Luckily, the tools above can help you create engaging content, grow your following, and gain new leads through any real estate social network. Consider which real estate social media tools might be right for your needs, and choose the tools that will help simplify the tasks on your plate and maximize your engagement, conversions, and income.
