Sprout Social is a social media management program that allows businesses to manage multiple social accounts in a single platform. It allows users to publish their posts and track the performance of their content through analytics, social listening, and reporting functionalities. We compiled Sprout Social reviews from our website and from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Sprout Social Pricing
Sprout Social offers three subscription plans: Premium ($99/user/month), Corporate ($149/user/month), and Enterprise ($249/user/month). The main differences between the plans include the number of social media profiles and access to premium features such as trends and engagement reports, custom chatbots, audience targeting, and more.
Users can purchase 5 additional profiles for any plan for $25/month. Profile allocation under the Enterprise plan is often negotiated as part of the contract.
Advanced Social Listening Suite feature is also available as an add-on for Corporate and Enterprise plans. Interested users may contact their sales support to know more about plan customizations.
Top Social Media Management Software Companies
Which Social Media Management is Right for You?
Summary of User Reviews
What Sprout Social does well:
Users who gave Sprout Social positive reviews said that the app makes it easy to manage multiple social media profiles. They also appreciate being able to see all the interactions and engagements of their various social media channels in a single platform.
What Sprout Social does not do well:
Users who gave Sprout Social negative reviews said that the pricing of the app could hinder some businesses — especially the smaller ones — from subscribing to the service. They also complained about occasional glitches and faulty extensions within the app.
Most Helpful Positive User Review
“It’s very easy to share articles with multiple profiles with the click of the Sprout extension right in your browser. It’s easy to manage multiple profiles and schedule posts in advance. It’s also very easy to see in one customizable stream who is reacting to your tweets and interacting with you on Facebook. You can search for users on Twitter and follow or unfollow them using Sprout. It’s easy to customize reports for handles that you want to separate out or different combinations.”
– Eileen Moran Cosenza
Most Helpful Negative User Review
“While I love Sprout Social in all of its user-friendliness, the cost can be a deal breaker. When I suggest a social media scheduler to clients, they often are put off by the price, which is why they end up going with something else. Usually, the less expensive social media manager isn’t anywhere near the quality of Sprout Social, but it does the job for a lot less.”
– Susan Becher Schultz
Sprout Social Features
Check out the list below of some of Sprout Social’s features:
- Social Media Dashboard
- Engagement Analytics
- Tasking and Social CRM Tools
- Social Media Publishing
- Unified Smart Inbox
- Team Collaboration Tools
- Third-Party Integration
- Profile, Keyword, and Location Monitoring
- Publishing and Scheduling
- Social Content Calendar
- Group, Profile, and Post-level Reporting
- iOS and Android Mobile Apps
- Team and Productivity Reporting
- Audience Targeting
- Campaign Tagging
- Custom Chatbots
Helpful Social Media Management Resources
How to Create a Facebook Business Page in 7 Steps – A Facebook business page is a free public profile you can create for your local business, brand, or product. Check out this article where we go through the steps one-by-one.
The Top 28 Instagram Marketing Tips from the Pros – Businesses have yet to maximize Instagram’s potential to engage current customers and attract new ones. In this article, find out what the experts think are the best ways to market on Instagram.
What Is Influencer Marketing & How To Get Started With Examples – Influencer marketing uses people with a large following to drive a brand’s message to their target market. Read this article if you want to find out more about influencer marketing and how it can work for your business.
Sprout Social FAQ
Does Sprout Social offer a free trial?
Yes. Interested users can sign up for a 30-day free trial for its Premium, Corporate, and Enterprise plans.
Do I need to submit my credit card details for the free trial?
No. Sprout Social only requires your complete name and email address for its free trial.
Can I request for a demo of Sprout Social?
Yes. Sprout Social offers a personalized demo for its Corporate and Enterprise plans.
Can I change or cancel my Sprout Social subscription anytime?
Yes. Subscribers can either change or cancel their Sprout Social plan anytime. If you cancel your subscription before the end of a billing period, you can only access your account within the duration of that period.
Sprout Social Overview Video
This video provides an overview on how Sprout Social can help businesses of all sizes build better relationships with their customers.
When choosing a social media management program, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Sprout Social’s popular integrations: