A lifestyle blog allows a blogger to showcase their expertise and passions in a variety of niches without feeling stuck on writing about one topic. It’s the perfect solution for passionate creators who have lots of messages to share with the world. You can start a lifestyle blog for free or at a very low-cost.
Many people think that a lifestyle blog is where you write about your daily life, or maybe even fashion and makeup. While those are topics you can write about as a lifestyle blogger, there are many micro niches that fall under the lifestyle blog category.
Examples of popular lifestyle blog niches include:
- Food: Whether you’re posting recipes or sharing food you’ve eaten on your work trips, food bloggers are lifestyle bloggers.
- Travel: Some travel bloggers will share stories about global adventures, while others specifically talk about a region or a specific type of travel such as solo or family travel.
- Fashion: You can share your outfit of the day or style guides for events or holidays. You could even take celebrity outfits and share the lower-cost way to achieve the same look.
- Personal finance: Budgeting, getting out of debt, extreme couponing—it all falls under the personal finance micro-niche.
You’ve probably gone through this list and thought … well, isn’t every niche under the “lifestyle” category then? That’s an excellent question and not a very easy one to answer. And, depending on who you ask, you’ll even get a different response as to what a lifestyle blog is all about.
Many lifestyle bloggers tend to write about several lifestyle topics at a time. For example, a lifestyle blogger might write about food, travel, fashion, and personal finance on the same blog. We’ll dive much deeper into examples of different lifestyle blogs to choose from. For now, you need to set up the practical details of your lifestyle blog.
1. Set Up Your Lifestyle Blog
While it may take some time to get content written before you announce your blog to the world, you can easily create your lifestyle blog in a single weekend. Your job as a lifestyle blogger is to continually refine your blog, create great content, and share your wisdom with your followers. But first, you need to launch your blog.
Choose a Name
Your blog’s name should be easy to remember and spell. The name should also grow with you. For example, “Single Eats” might describe your relationship status and what you love to do, but what happens if you meet someone a year from now and get married?
Once you’ve figured out what you want to name your blog, you need to purchase a domain name. This will serve as the URL address for your blog. For example, if your blog name was “Becky’s Travels,” then you may have picked the domain https://www.beckystravels.com.
Pick a Web Host & Platform
There are many blogging platforms to choose from. Arguably the most popular platform, WordPress.org, requires you to have a web host to use its platform. A web host doesn’t have to cost a lot of money, either—you can find hosts for under $5 per month—some are even free. Otherwise, you can use a drag-and-drop blogging platform like Squarespace, which starts at $12 per month.
If you’re using WordPress.org, you need a reliable web host. One of the most popular lifestyle blogger web hosts is DreamHost. It provides a free domain name, SSL certificate, and one-click WordPress installation. You can get started with DreamHost for just $2.59 per month.
Install a Theme
A theme is the layout and design of your blog. Most web hosts have plenty of free themes to choose from. Otherwise, you can hire a web designer to make a custom one for you, although they typically charge well over $1,000 for design services. Alternatively, you can find attractive themes on Etsy for less than $50. If you find yourself ogling over another blogger’s theme, you can use theme detection tools, provided they’re blogging through self-hosted WordPress.org.
Your theme may also help expand the functionality of your blog. For example, some themes include ecommerce features. If you have an online store, this may be an attractive option for you. You’ll pay a little more for these bells and whistles. Some themes have a static front page that looks more like a magazine cover, whereas other themes list the most recent blog posts in order. The layout is more a matter of personal preference than anything.
Connect Plugins to Expand Your Lifestyle Blog’s Functionality
A plugin is similar to an app you upload that adds more features to your WordPress.org blog. Many plugins are free, while others are a one-time fee or a recurring monthly fee. Plugins let your blog do cool things like prevent spam, share posts to social media, and even give your site a drag-and-drop website builder.
Popular WordPress.org plugins include:
- Yoast SEO: Search engine optimization is important so that your blog posts can show up at the top of search engine results pages (SERPs). This plugin gives your blog post a red, yellow, or green bullet to let you know how well it’s optimizing for search engines. It will tell you what you need to fix to make the indicator turn green.
- Akismet Anti-Spam: This plugin automatically filters known spammers and keywords so they can’t comment on your posts.
- Elementor: With Elementor, you can drag-and-drop every element of your blog, so it’s completely customized.
- Jetpack: If your site goes down, Jetpack will automatically notify you. It also helps prevent malicious login attempts.
While there are tens of thousands of plugins to choose from, it’s important not to have too many installed on WordPress.org. Each plugin slows down your site’s speed a little bit, and if you have a lot of plugins, that can make a significant difference in speed. You want a fast website because search engines and readers like fast load times.
2. Set Up Your Social Media Accounts
As a lifestyle blogger, you’re building a personal brand. This brand requires you to have an online presence beyond just your lifestyle blog. As an added benefit, you can use your social media channels to drive traffic straight to your blog. We’ll dive more into driving traffic later, but for now, go ahead and create your social media accounts if you don’t already have them set up.
Content posted on Instagram tends to be highly curated, attractive images, and videos. You won’t typically see memes or blurry images here: Instagram users expect your best work. As a lifestyle blogger, you can select some of your favorite images and videos from your blog posts and include small excerpts from those posts to share on Instagram. There’s also a feature called IGTV, where you get to upload longer videos to your account.
You can provide a link to your blog in your bio. If you have more than 10,000 followers on Instagram, you can use the “swipe up” feature when creating an Instagram story. This action means that when a user swipes up on your story, it takes them to a link you designate. Instagram Stories are also more lax, so feel free to share behind-the-scenes, silly videos, clips, and slice of life moments there.
Expectations on Facebook are a lot looser compared to Instagram. You can post memes to your heart’s content. Here, the expectation is to share other people’s content, about 20% of the time. Many lifestyle bloggers with large followings create Facebook groups for their readership to have a sense of community with like-minded people.
Many lifestyle bloggers choose to do Facebook Live, which is a live video feed that is broadcast to their Facebook followers. Some bloggers choose to conduct their blog business via their personal pages, although that’s against Facebook’s Terms of Service. Bloggers should create a Facebook business page to share their content with their readers.
With its rapid-fire news feed, it’s OK to post 10+ messages per day on your Twitter feed. This means you should share your blog posts as new tweets and retweet posts others have shared. There’s a caveat, though—your tweet can only be 240 characters long, so you’ll have to be brief.
When you share a blog post to Twitter with hashtags, other users can discover that tweet, and may visit your blog post. There isn’t a limit to how many hashtags you can share, provided the entire contents of your tweet remain under the character limit.
Long-hailed as one of the best platforms for bloggers, Pinterest is a visual search engine. Most bloggers will create multiple long images for every blog post shared to Pinterest. When a user shares a blog post to their own public board, their followers can see the pin. These followers can then share to their own boards, which makes it super easy to go viral on Pinterest without running ads.
One of the first things you should do when setting up your lifestyle blog’s Pinterest account is to enable rich pins. A rich pin provides more details about your post before a user clicks on the link to the blog post. According to Pinterest, this is shown to increase engagement.
3. Write Your First Post & Plan Content
When you create your first blog post, you’ll recognize something pretty familiar with the post editor in WordPress and Squarespace: it operates a lot like Microsoft Word. Upload images, insert links or make your text bold or italic. The editor also gives you the ability to create your blog post using HTML if you prefer to edit it that way.
When writing your blog posts, you should aim to answer a question. The reason for this is because when someone looks something up in Google, it’s because they have a question. If your blog posts answer questions, you’ll get more search engine traffic than someone who doesn’t answer questions.
Many people choose to write 10 to 15 blog posts before announcing the blog to their friends and family. This way, when a visitor comes to the blog, they’ll have more to read after your first blog post. You should go back through your blog posts about six months after you publish each post so you can update the content. Search engines respond well to new, relevant content. Plus, you’ll learn a lot about blogging the more you do it, so inevitably you’ll have changes to make to your posts.
Blog Post Ideas
Before you can create a consistent posting schedule for your lifestyle blog, you need a list of ideas to choose from. This will vary wildly based on your specific niche under the lifestyle umbrella, but this list should give you a few ideas to get started. Try to have a good mixture between timely content and evergreen content.
- Gift guides: Create a curated list of gifts specific to your niche. For example, if you’re a travel blogger, create a list of gifts for travelers. Or, if you’re a food blogger, the list is for foodies. You can monetize this by including an affiliate link.
- Routines: If you’re a mommy blogger with nine kids, inevitably people are going to wonder how you manage it all. Share your step-by-step routine with your followers. Other examples include morning and evening routines of a travel/food/style blogger.
- How to save money on XYZ: No matter the micro niche within your lifestyle blog, you can find a way to create a blog post around saving money. Examples include saving money on travel, groceries, credit cards, and shopping.
- Roundups: A roundup is when you create a post dedicated solely to sharing a list of blog posts you’ve written on a specific subject, or even from other bloggers. This is very common when you’re a food or craft lifestyle blogger.
- Favorites: Share a list of your favorite books, foods, clothing pieces, authors, or movies. You can create a virtually endless supply of blog posts this way.
Create a Blogging Schedule
When you create a consistent posting schedule, your followers will come to expect blog posts on a regular basis. There are many different ways to plan and schedule your blog posts, with some of the more popular options including CoSchedule and Trello.
Some lifestyle bloggers choose to write posts 2-3 times per week, whereas others only write weekly or even monthly posts. The amount of blog posts you create is up to you, but know that the more often you post quality articles, the more likely you are to have increased traffic.
4. Drive Traffic to Your Lifestyle Blog
After you hit publish on your blog post, you’re just getting started. You’ll need to share your blog post across multiple social media platforms, send out an email to your list, and then periodically optimize your blog post.
After hitting publish, do the following:
- Create multiple images: Size images appropriately for each social media platform you’re going to share your blog post on. If you use a service like Canva to create your images, it tells you what size images to use on each platform.
- Share to social media: You don’t necessarily want to share your post across every platform at the same time. Instead, use a scheduling tool like Later, Tailwind, or Hootsuite to stagger these posts.
- Send an email: If you write a lot of blog posts, your followers might not like receiving an email every single time you make a post. In this instance, bloggers will create a weekly newsletter that condenses all the posts in a list for the week.
- Update your blog post periodically: Search engines love relevant, timely content. At least every six months, go back through your blog posts and update the content. You can add new text, create new images, and even add entirely new sections to the post.
- Join blogger groups: There are many different groups on Facebook full of bloggers who want to share each other’s content. If you use the app Tailwind, their groups are called “Tribes.”
- Optimize for search engines (SEO): Your articles should relate directly to your niche so you gain search engine authority. For example, if you have a large family you can talk about traveling, feeding, and financing your large family. Learn more about SEO by doing keyword research for your blog.
5. How to Make Money Lifestyle Blogging
Once you’ve started to create great content and have built a loyal following of readers, you can begin to monetize your blog. You’ll do this by working with brands, earning affiliate income, and selling products and services to your audience. It will take time to start making money—many don’t turn a profit until they’ve been blogging for at least a year.
Ideas for monetizing your blog include:
- Affiliate: An affiliate earns a small commission for every sale or lead generated from a referral. You can sign up for programs like Shareasale or Amazon Associates, and place those links in your blog posts.
- Products/services: Offer e-books, courses, coaching, and consulting to your audience. Many of the top bloggers say this is their biggest source of income.
- Brand partnerships: Another lucrative way to earn money with your blog is through brand partnerships. These come in the form of sponsored posts, product reviews, and newsletter ad placement.
- Ad networks: When you’re brand-new to blogging, you generally can start with AdSense right away. To join some of the larger, better-paying networks like Mediavine, you’ll need a lot of page views or sessions. For example, Mediavine requires you to have 25,000 unique sessions per month before you can join the network.
Examples of Lifestyle Blogs Monetizing Their Sites
The Kentucky Gent
Starting a Lifestyle Blog Frequently Asked Questions (FAQs)
This section includes the most frequently asked questions about how to start a lifestyle blog.
How much does a lifestyle blogger make?
The real question might be—will I make money at this? The answer is: maybe, maybe not. You might not make anything as a lifestyle blogger, you may lose money, or you could earn a full-time income doing it. Your talent, consistency, and resources determine your success.
Can I have a lifestyle blog on Instagram?
You can have a lifestyle blog on Instagram. You’ll create much shorter entries for Instagram than you would your blog, thanks to character limits on the platform.
How many lifestyle topics can I blog about?
It’s best to stick to no more than five areas of expertise when blogging. If your lifestyle blog has 20 niches, how are search engines going to know what you’re an authority in?
Bottom Line – How To Start a Lifestyle Blog
Starting a lifestyle blog provides a fun way to share your passions with an audience. You can get started in just a weekend, and once you’ve got about 10 to 15 blog posts, you’re ready to share it with your friends and family. From there, you’ll continue to create great content and can eventually monetize your blog through sponsored posts, ad networks, affiliate programs, and by selling your own products and services.
When you create a lifestyle blog, you’ll want to have a web host that can grow with you. DreamHost has a variety of packages starting at just $2.59 per month. You’ll get a free SSL certificate and domain when you sign up. Get started today.