Getting found in search isn’t always easy, but a good first step in increasing your site’s search visibility is to submit your URL to Google. By doing so, you’re helping Google to recognize your site so that it can be considered for search results. It’s free and can be done in just a couple of minutes. To start, create a Google Search Console account. Then, add a property, verify your domain, and submit your URL or sitemap for Google to crawl and index.
1. Create a Google Search Console Account
In order to submit your site to Google, you must first register for a Google Search Console account. To do this, go to Google Search Console and create an account by clicking the “Start Now” button, or, if you already have an account, log in.
Next, select “Domain” and follow the prompts to complete the registration process.
2. Add a Property
Once you have logged into your Google Search Console account, the next step is to add a property. To do this, navigate to the upper left corner and click the drop-down arrow to expand existing properties (if there are any) and click the “Add Property” option.
Next, input your URL under “Domain” on the left-hand side of the pop-up window and click “Continue.”
3. Verify Your Domain
Next, you will be prompted to verify that you own your domain. There are several ways to do this based on where you registered your domain. However, the most straightforward way is to copy the TXT record provided into the DNS settings with your registrar.
With the TXT record copied, navigate to the domain name registrar you used to purchase your domain. Log in to your account and then paste the TXT record from Google into your DNS settings. Navigate back to Google Search Console and click “Verify” in the bottom right.
4. Add a Sitemap (or URL) to Be Crawled by Google
After verifying your domain ownership, navigate to “Sitemaps” from the left-hand vertical menu in Google Search Console and add your URL. Google will then index and crawl your website, which will help your site get found in Google more quickly.
If you’re not sure what a sitemap is and want more information, check out our article on website basics.
Increase Your Chances for Getting Your Site Found
Submitting your site to be crawled by Google is just one of the many ways in which you can help your website rank in search. To continue your efforts and further improve your site’s search visibility, work to structure your webpages so Google can easily index and understand your business. You can do this by taking the time to do the following:
- Label structured content for searchable pages: Google works to interpret the content of each page within a website. To aid that process, provide explicit clues about the purpose of your pages to Google. This is achieved by including structured data on your pages, which is a standardized format in which the page content is written.
- Get snippets by using supported formats: To be eligible for rich results with Google, you should mark up your site’s pages using one of the three supported formats.
- Make it possible for Google to crawl your site: Don’t block your structured data pages using robots.txt, no-index, or other access control methods. Your structured data pages should abide by quality guidelines in order to ensure the best visibility results.
- Keep your site current: Provide up-to-date information so that your site remains timely, relevant, and accurate. Dated information does not rank well.
- Maintain content originality: Google looks for sites that have duplicate content and ranks them poorly if they’re found to have content that is elsewhere on the web. A common way this occurs is by syndicating blog content so that it appears on your site as well as other blogging sites.
💡 Pro Tip: Build your website like the pros and get your site found in search by learning about search engine marketing.
Frequently Asked Questions (FAQs)
How long does it take Google to index a site?
Generally, it takes around 24 hours for Google to crawl and index a website submitted through the Google Search Console. However, if you’re finding that it’s taking longer than that, note that it can take weeks to index and a month for your site to start getting found in search.
What is SEO?
SEO is search engine optimization, which is the process of building and improving a website’s search visibility. Common SEO strategies include using keywords, building authority and trust, backlinking, and ultimately, creating a site that search engines such as Google can easily crawl and understand that your site is a good search result for your target keywords and audience. Learn how to design a website that serves your audience and gets found in search.
What do I need to build a business website?
What you need to build a website will depend on which platform you use to build the site. For example, while all-in-one site builders such as Squarespace and Wix include everything you need to build and launch a site within its plans (which cost around $12 per month), building a site with WordPress will require you to register a domain name and get web hosting in order for your site to be live on the web. Get all the information you need to build a small business website.
A good step to increasing your website’s search visibility is to submit it to Google to be indexed. It’s free and easy to do: Simply create a Google Search Console account, submit and verify your URL, and submit your sitemap. After submitting your URL to Google, continue your efforts to get your site found in search using search engine optimization strategies.