Supermetrics is an automation reporting tool that pulls PPC, SEO, social and web analytics data into one place for reporting and analysis. Its key features include data analytics, business intelligence, search engine marketing (SEM), and more. In this article, we cover Supermetrics reviews and pricing. Ready to get started? Get a free trial.
Supermetrics pricing is based on five subscription options: for Data Studio ($0 to $382.72 per month), for Google Sheets ($0 to $190.72 and higher per month), for Excel ($126.72 to $254.72 and higher per month), for BigQuery ($190 to $490 per month), and Supermetrics API (custom priced). The main differences between the plans are the number of license users, reports, and queries per day.
|Supermetrics for Data Studio|
|Supermetrics for Google Sheets|
|Supermetrics for Excel|
|Supermetrics for BigQuery|
*Annual plans are paid in full at the start of the billing cycle.
There are additional functionalities for more extensive analysis, including Data Grabber (starts at $19 per month) for reporting, monitoring, and analyzing in Excel. Users can also integrate marketing data with Excel and Google Sheets reports with Supermetrics Functions ($29.99 per month). There’s an option to automate and schedule the upload of advertising cost data into Google Analytics through Supermetrics Uploader (starts at $39 per month).
Ready to get started with Supermetrics? Get a free trial.
Summary of Positive Supermetrics Reviews
Users who gave Supermetrics a positive review commended its seamless integration with Google Sheets. They shared that its flexibility has allowed them to create a dashboard through Google Sheets from different data sources, along with a central space to view all their conversions, target CPA, and lead volume. Some of them appreciate the competitive pricing.
One user who gave Supermetrics a positive review on Capterra said that the software is a time-saver. He shared that he no longer needs to pull data from different advertising sources, manually edit them in a Google Sheet, and generate a data studio report. He said that the platform automates all the tedious manual data entry work with just a click of a button.
Summary of Negative Supermetrics Reviews
Users who gave Supermetrics a negative review complained about occasional connection failures between accounts. They also mentioned that they need to be logged in into their email accounts to access analytics data as they have to create and share reports across users.
One user who gave Supermetrics a negative review on Capterra said that there are times when connections between the platform and Google Sheets can become unstable, which is why he had to reconnect from time to time. He also shared that there are times when data can’t be pulled from sources and they can’t figure out the reason behind it. He wishes that the platform had better error reporting.
Check out the list below of some of Supermetrics’ features:
- Data analytics
- Business intelligence
- Data mining
- Data visualization and presentation
- Search engine marketing (SEM)
- Report scheduling, forecasting, and automation
- And more
Can Supermetrics run queries using multiple Google Ads accounts?
Yes. Supermetrics users can be logged in to multiple Google Ads accounts simultaneously. If a user is already logged in with one account, he can log in with another one using “Switch: Add new account.”
Can users view & edit all the queries they have created in Supermetrics?
Yes. All the queries that users have created per the Google Sheet file can be found in the “SupermetricsQueries” spreadsheet.
Here is a list of some of Supermetrics’ popular integrations: