Swrve is a mobile marketing/engagement platform that combines behavior tracking and user segmentation to enable businesses to target audiences with more relevant messaging. It also features push notifications, in-app marketing campaigns, A/B testing, and more. In this article, we cover Swrve reviews and pricing. Ready to get started? Request a demo.
Swrve pricing is not published on its website. Pricing for similar services ranges from $10-$195/month for mobile and in-app advertising. More comprehensive marketing solutions can cost up to $800/month. Swrve is a platform that provides enterprise-level solutions. Interested users may contact its sales team to obtain a customized quotation based on their specific business requirements.
Ready to get started with Swrve? Request a demo.
Summary of Positive Swrve Reviews
Users who gave positive Swrve reviews online commented that it has fast implementation and that it allows users to get the most out of its functionalities. They added that its push notifications and user segmentation features are well implemented. Others appreciate that it facilitates easy communication between their business and their client base.
One user who gave a positive Swrve review on G2 liked that the system makes it easy to create campaigns and provides a unique touch to customers. She also commented that its personalization and the survey creator features help businesses to get more involved with their customers, but also allows them to get more detailed statistics of mobile use.
Summary of Negative Swrve Reviews
Users who gave negative Swrve reviews online disliked its user interface and said that they cannot customize its main dashboard. They also reported that some of its SDK updates are not easy to implement, and has compatibility issues with other SDKs.
One user who gave Swrve a negative review on G2 said that its web interface is a bit clunky. He also said that it is sometimes difficult to implement SDK changes, especially when the user attempts anything non-standard. He also commented that its pricing is quite steep.
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Check out the list below of some of Swrve’s features:
- Personalized content
- A/B testing
- Messaging templates
- Customer data and segmentation
- Dynamic campaigns
- Messaging and channel
- Triggering and delivery
- And more
How does Swrve implement customer segmentation?
Swrve allows its users to zoom in on their target audiences, monitor their activity, and make better predictions about their future behavior. It offers Dynamic Campaigns which allows users to set segmentation criteria to allow audiences to re-segment in real-time based on their actions and uses artificial intelligence to predict user churns.
Will Swrve help me respond to customers?
Yes. Swrve uses artificial intelligence to deliver messages at the optimal time, and also allows delivery of messages in real time in response to customer behavior. It also allows users to trigger messages to particular channels.