Synthesio is a social media monitoring and social analytics tool that extracts actionable insights available on the web. It utilizes the crawling web method for catching relevant data enriched with sentiment analysis and demographics that helps in building up a social analytics dashboard. In this article, we cover user reviews and pricing. Ready to get started with Synthesio? Request a demo.
What Synthesio Does Well
Users who gave Synthesio a positive review said that it helps users monitor numerous campaigns at the same time and measure by topic and channel the information important to the users. They added that its campaign analytics helps users to measure client priority and interests.
One user who gave Synthesio a positive review on Finances Online said that Synthesio provides users with robust data on business pitches, as well as thorough knowledge of potential clients and their behavior on social media. He added that it has good client service and account managers who help users get the best experience out of the product.
What Synthesio Does Not Do Well
Users who gave Synthesio a negative review commented that it needs improvement on its real-time data, mobile version, and the overall design of its events management tools. They also commented that the amount of data retrieved from the dashboards should be optimized better and that navigation in the current version should be more efficient and less tedious.
One user who gave a Synthesio a negative review on Crowd Reviews commented that the software lacks personalization. He added that its mobile application’s capabilities are not well utilized and that it runs a little slow depending on the specifications of the platform, but it sometimes updates really quickly, not allowing users to catch mentions of their brand.
Synthesio pricing is not readily available on its website. However, according to a third-party site, its pricing begins at $1,200/month for a small number of dashboards with a custom setup. Its main features include unlimited ad-hoc and saved searches, unlimited queries with no cap on multiple keywords and sub-topics, and unlimited users.
Ready to try out Synthesio? Request a demo.
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Check out the list below of some of Synthesio’s features:
- Sentiment Scoring
- Social Reporting
- Influencer Identification
- Social Measurement
- Competitor Analysis
- Follower Analysis
- Audience Insights
- Natural Language Processing
- Automated Sentiment Analysis
- Data Enrichment Technology
What does Synthesio’s Social Listening Platform do?
What are the social listening KPI (key performance indicators) of Synthesio?
Synthesio analyzes social media metrics developed with traditional market research methodologies to meet its clients’ needs, based on existing cross-channel media KPIs. It deploys case-based social media listening KPI frameworks designed to accurately measure brand health, crisis impact, and campaign performance. It then exports pre-filtered data sets using their in-house tool, Reveal, to merge social listening metrics with the performance data in the users’ SaaS business intelligence tool.
Here is a list of some of Brandwatch’s popular integrations: