Taboola is a content marketing software designed for advertisers and publishers. It provides tools to expand audience reach, enhance brand awareness, create marketing campaigns, generate high-quality leads, and monetize content. In this article, we cover Taboola reviews and pricing. Ready to get started? Request a demo.
Taboola Pricing
Taboola pricing is on a cost-per-click (CPC) basis. The minimum required CPC value is 1 cent, but it is suggested that advertisers choose a value between at least 20 cents to 70 cents to start. According to its website, starting with a higher CPC will make the campaign more competitive and more widely tested across the network.
CPC is set at the campaign level and advertisers only pay if someone clicks on campaign items. Taboola offers three payment schedules: Monthly invoice billing (via invoice, comes with a credit limit), Prepayment billing, and Automatic billing (billing increment set at usually $100, which is the total amount a campaign can spend before an advertiser has to pay again).
Ready to get started with Taboola? Request a demo.
Summary of Positive Taboola Reviews
Users who gave positive Taboola reviews said that the platform provides good content distribution because of its publishing partners. They also mentioned that setting up content ads is simple, and the reports easy to understand.
“It has a professional algorithm, works excellently, with incredible features.”
—Camille Dagostino
Summary of Negative Taboola Reviews
Users who gave negative Taboola reviews complained that customer support is slow to respond to issues. They also said that many ad placements are spam that, in turn, drives spam referral traffic. They added that this can affect campaign data reports.
“They need higher quality content and more ad execution options.”
—Craig Wiesen
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Taboola Features
Check out the list below of some of Taboola’s features:
- Audience tracking and engagement monitoring
- Advertisement and revenue management
- Content filtering and reviews tracking
- Drip campaigns and email automation
- Lead generation
- Multichannel marketing and multi-campaign management
- And more
Taboola FAQs
What’s the difference between Taboola’s platforms for advertisers and publishers?
Taboola for advertisers enables its users to build their brand’s awareness, generate leads, and drive marketing results for their business. On the other hand, Taboola for publishers provides its users with tools to expand their audience reach and monetize their content through engaging campaigns.
What types of campaign reports does Taboola provide?
Taboola provides multiple types of reports available in an advertiser’s campaign summary page. An advertiser can view data by time, campaign, site, location, platform, campaign item, and by the hour, day, or week.
Popular Integrations
Here is a list of some of Taboola’s popular integrations:
- Improvado
- Instapage
- HubSpot CRM
- RebelMouse
- TapClicks
- WordPress
Taboola Alternatives
Have you read these Taboola reviews and are still not sure if it’s the right fit for you? Read our reviews of all top content marketing software or check out one of these three Taboola competitors.
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4.1 out of 5 stars | 5 out of 5 stars | 4.9 out of 5 stars |
