Taboola is a content marketing and content discovery platform for advertisers and publishers. It provides users with tools to expand audience reach, enhance brand awareness, create campaigns, generate high-quality leads, and monetize content. In this article, we cover user reviews. Ready to try Taboola? Contact their support team for more information.
What Taboola Does Well
Users who gave Taboola a positive review like its audience targeting and re-targeting features, as well as its excellent advertising algorithm.
One user who left a positive review on G2 Crowd commented that Taboola’s audience re-targeting tool helps him re-engage his existing customers. He explained that the software enables him to create campaigns to re-target his clients based on their interests and other criteria.
What Taboola Does Not Do Well
Users who gave Taboola a negative review dislike its tedious content creation process and the low quality of publisher partners, as well as the support team’s poor customer service.
One user who left a negative review on G2 Crowd mentioned that creating content using Taboola’s platform can be challenging. He also complained about instances where he experienced system errors when he uploaded created content to the platform.
Taboola does not publish its pricing on its website, but according to a third-party site, it costs $10/day to start a campaign, and users are only charged whenever someone clicks on their campaign items or ads.
Ready to try out Taboola? Contact their support team for more information.
Top Pick from Fit Small Business
26 Content Marketing Strategies & Tips from the Pros — Content marketing is the creation, publishing, and sharing of unique content on your business’ website. Want to learn more about it? In this guide, we asked experts to share their top content marketing strategies and tips that can help you become a smarter and more effective marketer.
Check out the list below of some of Taboola’s features:
- Audience Tracking and Audience Engagement Monitoring
- Advertisement and Revenue Management
- Content Filtering and Content Reviews Tracking
- Dashboard and Reporting Tools
- Drip Campaigns and Email Automation
- Email Tracking and Email Analytics
- Lead Generation
- Multi-Channel Marketing and Multi-Campaign Management
- Social Media Engagement and Social Network Marketing
- Template Gallery and Content Library
- Web Traffic Monitoring
What’s the difference between Taboola’s platforms for advertisers and publishers?
How does Taboola process revenue payments for their publisher partners?
Here is a list of some of Taboola’s popular integrations: