Terminus is an account-based marketing (ABM) platform that helps B2B marketers run ABM programs at scale. Its key features include market-level and account-level insights, lead analysis, customer segmentation, campaign personalization, and more. In this article, we cover Terminus reviews. Ready to get started? Request a demo.
Terminus pricing is not readily available on its website. Pricing for similar service providers and software ranges from $0 to $100+/user/month for basic services, while the more advanced and large-scale ones cost around $12,000 to $25,000+/year.
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Summary of Positive Terminus Reviews
Users who gave Terminus a positive review said that the software allows them to target segmented accounts with personalized messaging. Some of them appreciate that they can view account engagement and campaign attribution at a glance.
One user who gave Terminus a positive review in G2 said that the platform gives him a complete and detailed visual of their running ads’ views. He noted that the system allows him to plan and evaluate sales strategies by viewing the results of each visit along with the rate of return of the investment made by the ads.
Summary of Negative Terminus Reviews
Users who gave Terminus a negative review complained that there are occasional slow loading times when they tried to access the reports. They also suggested for reporting metrics improvements.
One user who gave Terminus a negative review in G2 suggested interface improvements. He complained of the available reporting options and shared that in order to export a report, there’s a need to either manually enable flash and refresh the page or go to the print option for the webpage. He said that this is a tedious task and wished for easier report capabilities.
Check out the list below of some of Terminus’ features:
- Market-level and account-level insights
- Lead analysis
- Customer segmentation
- Campaign personalization
- Engagement monitoring
- Target account identification
- And more
How often is Terminus advertising data refreshed?
Terminus advertising data is updated daily and will reflect engagement metrics through the previous day. This includes advertising data for display, retargeting, international/IP, and LinkedIn-integrated tactics. Accounts using Salesforce integration for advertising sync at night.
Where can Terminus users view their advertising campaign traffic?
Users can add Google analytics codes in their landing pages and view its traffic through Google Analytics.
Here is a list of some of Terminus’ popular integrations: