31 Top Real Estate Blogs for Agents & Investors

Having a career in the real estate field can be exciting, fascinating, and extremely profitable. However, all real estate professionals must constantly educate themselves and stay updated on new industry developments in order to grow a successful business. To help you find the right resources for your career, whether you’re a brand-new agent, a broker, a team leader, an investor, or a commercial professional, we’ve gathered the 31 top real estate blogs to add to your “must-read” list.

Aspiring & New Agent Advice

Becoming a real estate agent is a big decision, and the beginning of your real estate career can set you up for success or failure. To help you feel confident in your choices, the following realtor blogs provide guides and new real estate agent tips for aspiring agents and those who have just earned their license.

1. Colibri Real Estate Blog

• Source: Colibri Real Estate Career Hub
• Key resources: Career tips, advice for new agents, real estate industry research

The Colibri Real Estate blog, also called its “Career Hub,” covers a wide range of topics on becoming and being a real estate agent. There are detailed guides on how to become a real estate agent in specific states, tips for choosing a real estate brokerage, and guides to confusing topics like reverse mortgages and real estate startup costs.

Colibri also consistently provides research on important data for real estate agents, like average salaries, design trends, and market updates. It has one of the best real estate agent blogs to reference for answers and guidance.

Colibri Real Estate is also one of the best real estate schools for aspiring and current real estate professionals in every state. It provides a wide range of course package options with study tools, study groups, access to instructors, and even a Pass or Don’t Pay Guarantee. Find out how Colibri can help you start or expand your real estate career today.

Visit Colibri Real Estate

2. Ryan Serhant

• Source: Ryan Serhant blog
• Key resources: Productivity tips, career advice, marketing, and social media

Ryan Serhant is one of the most well-known professionals in the real estate industry, and his realtor blog is ideal for aspiring and new agents wanting resources in many different areas. Like Colibri, there are guides on becoming an agent in each different state, as well as highly specific blogs on marketing strategies and business-building techniques like tax deductions, time management, and networking.

3. Redfin

• Source: Redfin Agent Resource Center
• Key resources: Guides to becoming an agent, mortgage research, and education for new agents

The Redfin Agent Resource Center includes categories for existing real estate agents, new agents, and aspiring agents who are considering a career with Redfin. The Redfin website also provides real estate blogs for buyers and sellers and updates on current mortgage rates. However, the Agent Resource Center focuses specifically on educating and equipping agents with up-to-date research and answers to important career questions.

4. Van Education Center (VanEd)

• Source: VanEd blog
• Key resources: New real estate agent tips, interesting infographics, and business practices

VanEd provides a range of real estate blogs for agents, covering common career topics like scheduling work, housing inventory, negotiating tips, and marketing yourself. There are also many state-specific guides on becoming a real estate agent and finding the best real estate schools. It also uniquely provides a variety of infographics, which are ideal for your own real estate blogging or for sharing on social media.

Career Resources

Whether you’ve worked in real estate for a month or a few years, there is always more to learn. It can be difficult to find resources to help you manage real estate-specific business processes and career challenges, but these blogs for real estate agents are focused on career advice.

5. RISMedia

• Source: RISMedia
• Key resources: Real estate news, market updates, new technology, and career coaching

RISMedia is a publication that provides digital content and a monthly magazine. It’s one of the real estate blog websites that every agent and broker should know because it regularly publishes highly relevant news and research. The blog has categories for agents, brokers, teams, marketing, coaching, technology, luxury real estate, best practices, and national real estate news. This suits current agents and brokers who want the most up-to-date marketing and industry details.

6. The Local Element

• Source: The Local Element blog
• Key resources: Technology and marketing tips, team leading, and business planning

The Local Element blog is focused on the real estate process and provides tips and resources for professionals to grow their careers. It includes categories for new agents, experienced agents, brokers, and teams who want updated marketing and technology tips. This is one of the top realtor blogs for sales professionals at every level of their career, with topics on scams to watch out for, how to use ChatGPT, and real estate-specific tips for using Canva.

7. Tom Ferry

• Source: Tom Ferry Blog
• Key resources: Free tools like business plans and detailed guides to direct mail, YouTube marketing, and open houses

Tom Ferry is an extremely well-known expert in the real estate industry, providing coaching, educational events, and in-depth expertise on improving your skills and income as an agent. In addition to having many of the best blogs for real estate agents, he also has a podcast and a free video library. His real estate marketing blog also provides downloadable guides on specific marketing techniques, like Instagram Reels, YouTube, Direct Mail, and referrals.

In order to make the most of the social media marketing blogs you find, make sure you take advantage of tools like Sprout Social. Sprout Social is a platform for planning, scheduling, optimizing, and measuring your social media strategy, allowing you to become more efficient and reach your audience in less time. Plus, you can try Sprout Social for free for 30 days.

Visit Sprout Social

Branding & Social Media

Research shows that consumers who feel a personal bond with businesses are over 50% more valuable than businesses they don’t feel invested in. Building a brand and being active online is a necessity if you want to reach your full potential as a real estate professional, and these real estate blogs are focused on branding and social media marketing.

To start with unique social media content ideas, check out 52 Real Estate Jokes to Make Agents, Investors & Clients LOL.

8. Building Better Agents

• Source: Building Better Agents
• Key resources: Social media and branding guides, educational videos, and free courses

Building Better Agents is a marketing resource focused on helping agents build a strong real estate brand. It even provides a free branding workbook as well as a more general social media guide and new agent checklist. Out of all the real estate blog sites, Building Better Agents is clearly the top real estate blog for agents and brokers to get highly specific and thorough guides and expertise about building their brands.

9. Katie Lance

• Source: Katie Lance blog
• Key resources: Social media tips, videos, downloadable guides and templates, and a social academy

Katie Lance is one of the leading experts on real estate social media, so she provides an incredibly diverse range of educational information and resources. Her website includes a podcast, a library of videos, and free resources like the “Facebook Live Cheat Sheet” and “Content Grid.” She also provides a monthly subscription with even more personalized and in-depth expertise on improving your results on social media. If you’re looking for the best real estate blogs to help you with social media, start with Katie Lance.

As you learn more about how to create a strong brand and social media presence, consider using Later.com to turn your followers into clients. Later.com includes tools for creating content, scheduling, and adding multiple links to social media bios. It allows you to keep branding consistent across multiple social media platforms and your website and to make it easy for interested followers to become qualified leads. Create a Later.com account for free.

Visit Later.com

10. Coffee & Contracts

• Source: Coffee & Contracts blog
• Key resources: Guides on graphic design, photography, Canva, branding, and social media

Coffee & Contracts is a real estate marketing blog focused on social media, branding, and graphic design. They offer social media and branding guides that are extremely thorough and relevant to the needs of current real estate agents, but it stands out for all of their design-focused guides and expertise.

Graphic design and photography don’t come naturally for most real estate agents, but you must have skills in these areas to build a successful brand on social media. This makes Coffee & Contracts one of the top real estate blogs for agents, teams, and brokers wanting to improve their social media strategy and overall brand.

Real Estate Marketing Blogs

If you want to be successful in real estate, you must learn how to market your business successfully. However, marketing is an extremely broad industry, and many real estate professionals don’t have previous experience doing it. These real estate marketing blogs are useful for professionals of all experience levels to learn about all the different options, strategies, and best practices.

11. Community Influencer

• Source: Community Influencer blog
• Key resources: Podcast, detailed guides, workshop, and “The Real Real Estate Agent” book

Community Influencer is a blog focused on generating real estate leads online. Since real estate lead generation can come from an endless number of strategies, the topics of these real estate blogs include web design, social media, video marketing, search engine optimization (SEO), and branding. There is also a free Community Influencer podcast and a page with all of her expert recommendations for marketing tools, making this blog ideal for professionals wanting to create a successful online lead generation system.

To further implement and improve your real estate SEO, make sure you have a tool like Semrush. It is an SEO and content marketing tool that helps you analyze your website, find the right keywords, create optimized content, and continually analyze your organic traffic growth. Start with a seven-day free trial to see how Semrush can help you generate leads.

Visit Semrush

12. Placester

• Source: Placester Marketing Academy
• Key resources: Downloadable resources, detailed guides, and free webinars

Placester is a real estate lead generation company that provides website designs, professional marketers, and lead nurturing tools. Its blog for real estate professionals is called the Placester Marketing Academy and includes incredibly in-depth guides on marketing and lead generation topics. A few of its recent blogs cover cutting costs, website-building tips, marketing materials, and reviews of well-known real estate technology tools.

Placester is one of the best real estate lead generation companies, providing do-it-yourself website options with professional templates or a services marketplace where you can outsource the work to prequalified professionals. Plus, you can try Placester free for 30 days.

Visit Placester

13. Real Page

• Source: My Real Page blog
• Key resources: Toronto real estate market reports and real estate website resources

My Real Page is a real estate website builder platform providing some of the best real estate blogs on building a business and online marketing. Its topics include tips and updates on real estate technology, career, and goal-setting advice. It also produces monthly updates and infographics on the Toronto real estate market. My Real Page is great for real estate professionals outside of the Toronto area wanting online marketing tips.

14. Easy Agent Pro

• Source: Easy Agent Pro marketing blog
• Key resources: Facebook marketing, SEO, marketing tips, technology, and website building guides

Easy Agent Pro is a digital marketing platform with real estate blogs for agents of all experience levels. It covers many marketing topics like LinkedIn for real estate, building a referral network, email marketing, and creating an elevator pitch. If you want a resource you can consult for a wide variety of marketing tasks, from SEO and social media to capturing leads, Easy Agent Pro is an ideal blog.

15. Jason Fox

• Source: Jason Fox blog
• Key resources: Large variety of blog topics, free membership, and consulting

Jason Fox is a real estate agent turned marketing expert, and he’s been an expert in online marketing for 15 years. Compared to all the other real estate blogs, he has the largest number of marketing categories. It includes topics on Instagram, lead generation, link building, mindset, design, content marketing, podcasting, WordPress, and even fonts and domain names.

The website also provides free membership, free consulting calls, and a variety of other resources (e.g., hosting and an IDX website), making this blog best for real estate agents wanting technical and strategic guidance for online marketing.

16. ProspectsPLUS!

• Source: ProspectsPLUS! blog
• Key resources: Real estate marketing planner, free business plan, and ROI and SOI calculator

ProspectsPLUS! is a real estate direct mail provider with a wide variety of templates, designs, and mailing solutions. Its blog also provides hundreds of resources on lead nurturing, branding, building relationships, and marketing. There is also a free real estate marketing planner and a sphere of influence (SOI) and return on investment (ROI) calculator. ProspectsPLUS! is best for current real estate professionals wanting templates and advice to nurture leads online and offline.

ProspectsPLUS! provides customizable templates for every kind of direct mail an agent might need, from real estate farming to holiday campaigns to sphere of influence marketing. There are also mailing lists available for purchase and Every Door Direct Mail (EDDM), so you can most efficiently deliver direct mail without spending your time and energy stuffing envelopes. See how ProspectsPLUS! makes it easy to be successful with direct mail marketing today.

Visit ProspectsPLUS!

Real Estate Technology & Tools

The right real estate software programs can be instrumental in growing and maintaining a thriving business. However, it can be difficult to stay up to date with all of the technology developments and to determine which tools are best for you. The following resources are focused on real estate technology and can give you insight into making the right choices for your business.

17. Geek Estate

• Source: Geek Estate blog
• Key resources: Real estate technology news and updates, reviews, and tips

Geek Estate is a well-known real estate blog focused specifically on marketing and technology. It’s an ideal resource for sales, entrepreneurs, and real estate technology professionals to learn what’s happening in the industry and get thorough reviews and tips on new tools. Geek Estate also uniquely provides a membership that connects you with a variety of other real estate professionals.

18. Sharp Frame Media

• Source: Sharp Frame Media blog
• Key resources: Guides on real estate photography, listing marketing, and virtual tours

Sharp Frame Media is a Texas-based real estate photography company, but it’s also one of the top real estate blogs for photography and videography information. It covers information on virtual tours, photography tips, branding, floor plans, and listing marketing. Sharp Frame Media is an ideal resource for agents, brokers, and photographers who want to learn more about listing photography.

Real Estate News & Market Trends

As a real estate professional, the most common question you’ll be asked is, “What do you think of the real estate market?” For that reason, you must be prepared to answer the question at any time. Since the housing market changes constantly, it’s important to have multiple sources that you reference for the most in-depth insights.

19. RealTrends

• Source: RealTrends
• Key resources: Real estate research and data, housing market updates, events, and awards

Real Trends is a real estate publication from HousingWire that is well-known for its annual rankings of brokerages, agents, and teams. In addition to these national rankings, it provides detailed real estate research, podcasts, and real estate news. Real Trends is ideal for real estate professionals of all skill levels to stay up to date on real estate research with the most recent research, data, and news.

20. Realtor Magazine

• Source: National Association of Realtors (NAR)
• Key resources: Industry news and updates on mortgage rates, business management, career tips, design trends, and market updates

The NAR provides news through Realtor Magazine, publishes real estate blogs on its website, and has a Realtor Content Resource center. It’s wise for all real estate professionals to consistently read news from the NAR since it frequently provides updates on the housing market. In addition, blogs cover topics like home maintenance, interior design, and staging, buyers, and technology.

21. Keeping Current Matters

• Source: Keeping Current Matters
• Key resources: Infographics, lending, homeownership stats, and seasonal buyer and seller guides

Keeping Current Matters is a real estate blog for both agents and homebuyers that provides a variety of topics, visuals, and infographics that you can use in your own marketing materials. A few of its recent topics include the financial benefits of homeownership during inflation, questions to ask when buying a home, and updates on the current housing inventory. It’s one of the best blogs for real estate agents to reference when discussing the market with clients.

22. Zillow

• Source: Zillow Porchlight
• Key resources: Graphics, research, market reports, and rental market reports

Zillow is the most visited real estate website in the world, but many people aren’t aware of the extensive resources it offers on its blog, called Zillow Porchlight. It includes tips, quizzes, and checklists for homeowners and buyers, as well as mortgage advice and updates. For real estate professionals, Zillow Market Trends consistently provide interesting research, graphs, and new data that they can use as they build their career and communicate with clients.

Visit Zillow

23. Realtor.com News

• Source: Realtor.com News
• Key resources: Real estate industry news and housing market data

Realtor.com is another important news source that all real estate professionals should consistently check. It provides updated research on specific real estate market data like home sales, home prices, and construction trends. Whether you want to share information on social media, a real estate lifestyle blog, or just stay educated, Realtor.com is a real estate blog you should keep track of.

24. Inman

• Source: Inman
• Key resources: Real estate and mortgage news, Facebook groups, events, educational videos, and webinars

Inman is a well-known and highly respected real estate publication that provides expert tips and analyses of market trends and changes. It also produces weekly videos through Inman Access and email newsletters, and shares a selection of Facebook groups to help build community. Inman is ideal for agents and brokers who not only want industry news but also want opportunities to network with other real estate professionals.

25. Rocket Homes

• Source: Rocket Homes blog
• Key resources: Real estate investing, trends, renting, and housing market

Rocket Homes has a wide variety of educational content primarily focused on homesellers, buyers, and owners. However, its housing market research section includes updates and valuable information on the rental market, real estate investing, and other housing trends, so it’s still a great reference for real estate professionals. It covers many interesting and unique topics, like “15 Cities with the Biggest Homes” and “Cities Where Homeowners Stay in Their Homes the Longest.”

Real Estate Investing

Investing in real estate is a very different career than selling it and working with clients. Whether you are an aspiring investor, own one rental property, or have a full portfolio to manage, the right resources can help you gain insight and make the most profitable decisions.

26. REtipster

• Source: REtipster blog
• Key resources: Podcasts and blogs, terms library, detailed courses, and coaching

REtipster is a blog, podcast, and resource center for new and growing real estate investors. It provides detailed guides, topics, and tips for many real estate investing categories like finances, strategy, legal, taxes, and construction. There are also a variety of in-depth courses available for purchase on specific types of investing, like landing investing, finding deals, and house hacking.

27. Real Wealth

• Source: Real Wealth blog
• Key resources: Guides, books, RealWealth assessment, podcasts, webinars, “The Wise Investor” book, and events

Real Wealth is a blog for real estate investors that also provides books, podcasts, webinars, and videos. Its topics cover everything from investing news, property management, section 8 housing, and tax strategies, to work-life balance. Real Wealth also hosts weekly webinars and live strategy sessions and events to help investors build a network and make wise decisions.

28. Bigger Pockets

• Source: Bigger Pockets blog
• Key resources: Bootcamps, networking, free tools, and expert guides

Bigger Pockets is a top real estate blog for investors, well-known for its incredibly vast range of content, resources, and tools. Not only does it continually publish blogs, podcasts, videos, webinars, and books, but there is also a Facebook group and many events and meetings to be more involved. A few of the tools provided by Bigger Pockets include tenant screening, rental property calculator, and a rehab estimator. In addition, Bigger Pockets provides multiple membership plans for increasingly in-depth support.

Commercial Real Estate

Commercial real estate can be complex, whether you are investing or working with clients to buy or sell properties. It requires extensive expertise, data, and a strong network, so having the right resources to check data and get market updates is especially important. These are the top real estate blogs for commercial real estate professionals.

29. Propmodo

• Source: Propmodo blog
• Key resources: Articles, news, expert guides, research, and reports

Propmodo is a publication focused on commercial real estate technology, with articles on real estate news, leasing, construction, and property management. It also consistently provides detailed reports on important commercial real estate research, like “Evaluating Building Software to Increase Tenant Engagement and Technology ROI.” Many of Propmodo’s blogs are free, but you must be a subscriber to read and access all content and resources.

30. Property Metrics

• Source: Property Metrics
• Key resources: Detailed guides, courses, and software programs

Property Metrics is a commercial real estate blog that provides software solutions and educational courses for professionals. Its blog contains valuable guides to common terms and concepts in commercial real estate, like modern portfolio theory (MPT) and yield on cost. On the other hand, its courses include detailed guides to things like “Excel Basics for Real Estate” and “CRE Investment Analysis Fundamentals.”

31. SharpLaunch

• Source: SharpLaunch blog
• Key resources: Marketing guides, e-books, and software tools

SharpLaunch is a commercial real estate (CRE) marketing platform with a comprehensive blog on commercial real estate topics, news, and technology. Its blog topics cover using artificial intelligence (AI) for commercial real estate, generating commercial leads, events, and tips for success in different housing market conditions. It also provides e-books and downloadable guides on topics like creating a successful leasing website, SEO, and top CRE marketing tools.

Bottom Line

The real estate industry is filled with professionals of all kinds, from brand-new agents to investors to technology providers. The top real estate blogs will help you stay up to date on the industry and expand your knowledge and expertise. Many of the best real estate blogs also provide additional resources, courses, and support, so you can constantly continue to grow your career.