Thanks a lot for the article.
It is really clear and helpful.
But there is one point that I don’t get it as below-
do you mean that Whitebox is the seller and when ppl want to buy that they will look for Whitebox instead of us?
If Whitebox only helps us to max the sales, why their name will be show on the Amazon instead of ours?
Whitebox is the seller, but your brand is what shoppers, especially repeat shoppers, are seeking. The listed seller generally doesn’t matter as long as it has good seller reviews, which Whitebox does. What definitely does matter is having a Prime logo on your listing, and you get that with Whitebox’s FBA fulfillment model.
Thanks for your kind help.
Yes, that’s how Whitebox.co works. The brand of the item is yours and that’s listed in the product title and description, but Whitebox is the Amazon seller. They’re ideal for small brands that want to focus on their product development, manufacturing, and B2B sales and leave the Amazon selling to the pros. It’s a different approach for sure, but it does work for many small brands.