This topic contains 1 reply, has 1 voice, and was last updated by 
Jeremy Marsan 1 year, 3 months ago.
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EnriqueI’m a new real estate agent and I was wondering what would be better for branding, my name or the LLC I formed or a combination particularly for business cards?
I personally think its better to promote your business name for 2 key reasons:
1. It’s much easier to expand & hire other agents
2. It’s much easier to sell your business, should you ever decide toOn the first point, when you brand your business around your own name, there becomes a certain expectation that clients will work with you specifically. If you’re a solo practice, this isn’t a big deal. But if you eventually want to hire additional staff – admin assistants, agents, etc. – there becomes a certain disconnect with clients.
On the second point, it’s much harder to sell or transfer ownership of your business when it’s branded under your own name.
I recommend reading our full guide on real estate branding, which covers these ideas, and additional tips, in more detail.
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