This topic contains 2 replies, has 2 voices, and was last updated by Marc Prosser 4 years, 6 months ago.
I’m exploring the option of launching a Buzzer+Waiter restaurant system that would be given to the guest as soon as they arrive. Once they have it in their hands, the device would tell them when their table is ready and then, they will place it at the table and call the waiter for servcie at any moment. On the other hand, the waiter would have a watch that would call them.
Instead of charging the restarant for the device, I’m thinking on advertising the device and giving it for free to the restaurant.
I’ve seen your blogs about the costs of advertising and I’m reaching out to you to see if you could advice me on how much I could charge per each one of this devices.
I believe that the impact that this device has is 100% on the table and also people around the table will also see.
I appreciate your time and hope to hear from you soon.
MBA Candidate 2015
Thanks for being part of the community and for your question.
If I am understanding correctly you are wanting to sell advertising on the buzzer service in order to be able to give that service to the restaurants for free.
My expertise is more on the digital marketing side, however my partner Marc knows a bit more about the offline side. I am going to pass this over to him. It may be early next week before he gets back to you though after the long weekend. If there are any other questions in the meantime let me know.
Unfortunately, you will not have the scale to sell to national advertisers for some time. This means that you will have to sell to local advertisers. Selling local advertising is very expensive because you are going to have to talk with each or your customers and they all are going to want to know “will you guarantee results”. I would team up with some one that specializes in local advertising, like a pennysaver and see if they would be interested in reaching out to their customers.
However, I haven’t answered your question. To be honest, I don’t think there is a standard price. It will depend on how much local advertisers perceive to be value and the results they get after they run a test campaign.