Best Way to market a starting Cannabis Delivery Business?
A couple of my associate and have decided to start a Cannabis Delivery Business in Oakland and I wanted to know where do we start in terms on marketing? While there are many options (cannabis specific websites like leafly, mantis, weedmaps) or optimizing SEO and having a social media presence, is that enough to get the word out? Obvioulsy a good referral program will help with word of mouth but I was wondering if I’m suppose to be on the streets handing out flyers in beginning (if that is even legal) or if digital marketing alone can work “in the beginning”. I know event marketing is a way to do both but the costs for some of these events is hard to justify in terms of ROI. In terms of other modes of marketing (email marketing, text marketing, even social media) I feel like it requires an established base of customers before it can grow organically. Basically I am asking where do I start?
Thanks for your time.
Would definitely go the digital route first and foremost, but you could certainly do some “grass roots” print and what not (if legal).
A lot of what you’re talking about marketing-wise can be done on a budget if you have the right company / team behind you. For example, we have a lot of solutions that scale based on users and revenue that keep costs pretty low in the beginning. You definitely need online marketing with a hyper-local focus.
Would love to dig in and see what we can come up with.