Best Way to Market to Retirees?
I run a gold investment newsletter and my target demographic is 55+, male, retirees that are knowledgeable and interested in managing their own investments.
I have done limited marketing and am wondering if anyone knows the best way to reach this market?? Radio, TV, Direct Mail?
Any suggestions appreciated.
Unlike younger generations, seniors still read newspapers and listen to the radio. Direct mail is also an option as is Facebook advertising. Below are some articles to help you get started advertising to an older demographic. What’s best is to do a trial of each and then measure your response rates per media source — that will allow you to compare the cost of each to the results you get.
Laura, Staff Writer