What is the business model for point-of-sales vendors? How do they profit?
In your article, “How to Offer Customer Financing; In House Financing without Breaking the Bank” (2/8/18), you discuss point-of-sales financing and reference Blispay. What is their business model? Which banks are they associated with? Who holds the loan? What does it cost the merchant? How knowledgeable are you about the POS market – e.g., size?
Consumer financing companies work differently. Blispay is essentially a Visa Card and costs the seller nothing at all to offer or have customers sign up and use. Others, like Bread, have financing plans for customers but also charge small percentage fees to integrate them into your operation. There are many factors to consider when determining which is best for you.
Our Bill Me Now Retail Financing article gets into the details of how Blispay, Bread, and few other companies work, how merchants are paid, and the costs. That might answer the specific questions you have. Let me know if not!
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