I have worked as a VA in real estate for several years. I have a new client and I am calling Probates, Expireds and FSBOs for him. In my experience with realtors these calls are so the Realtor can get their foot in the door so they can make their pitch and get the client listed. Current client wants appointments that are “lay-downs” or basically a guarantee that any appointment is just a show up and have the client sign the contract. From his onboarding info:
Appointments are supposed to be “lay-downs.” The job of the caller is to sell our value prior to our appointment. Once our Listing Agents arrive to the property, they are only supposed to be there to sign the listing; not have another appointment and long discussion.
Do you think his expectations are reasonable? Am I wrong?
Hi Ed, I’m not sure what the real estate licensing laws in your state are regarding what someone who is not a licensed agent can or cannot say or do. You also may have a license. If there is nothing legally wrong with their request, then yes, they can ask that and it’s not necessarily unreasonable, although they’d be hard pressed to find a virtual assistant who is also a salesperson. They’re asking for prospecting and a soft conversion. If it were me, I’d get more information about expectations and I’d also check around to see if any other real estate VA firms do this kind of work, because those are your competitors if it is such a thing.
Best of luck!