Bob Kaiser 1 year, 4 months ago
Can you help me decide on a marketing program for our new venture, repgate.com
we have developed a website and 2 phone apps for our company. We want to use facebook as a marketing tool.
Repgate is a communication platform that medical offices use to communicate with sales reps. Sales reps join medical offices in order to share their brochures and medical studies as well as request appointments or to provide lunches while they detail their products: pharmaceuticals or medical devices. We want to target the
medical office managers and have them view our video and hopefully sign up. The healthcare workers, physicians, nurses have a phone app where they can communicate with reps or the office when they are off site. Sales reps pay
to join offices so they can communicate digitally. The whole premise is to eliminate sales reps coming to the office everyday trying to see the doctors and taking up space and time. We know it is a winner, but we don’t know how to best market the platform. HELP1 Reply
Maggie AlandModerator1 year, 4 months ago
From what I gather, it sounds like you want medical office managers to download your free app. Facebook advertising is definitely a great way to accomplish this goal!
When creating the ad, you can target people based on job title. This is probably your best bet to reach people in the medical profession.
Create a video demonstrating how the app works, or simply right ad copy and post along with a picture. Since the app is free, it’s likely you’ll get users to download.
Hope this helps!
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