How Do I choose the right Facebook advertising strategy?
Phenomenal article, very insightful and very simple to implement!
I recently completed a course on Facebook advertising so I’ve got the just in terms of how to put a campaign together, however as you know, there is a big difference between running a campaign and running a SUCCESSFUL campaign! Add to this the confusion caused by different specialists pushing different strategies! I’m currently swaying back & forth between lead ads and conversion ads, trying to decide when to use which and how to do so effectively. I’ve also been advised to pitch straight off the bat and provide an irresistible offer in order to secure positive results, etc, etc.
Any advice would be much appreciated!
Choosing the right Facebook strategy for you is going to depend on your type of business. The issue with pitching straight off the bat is that people who are unfamiliar with your company may not recognize your brand enough to opt in, even if the offer is irresistible.
Plus, you will be pitching to a large, and not very well defined audience, which will be more expensive.
I’m not saying that pitching right off the bat won’t work. However, there are a few things you need to think about:
1. If you’re advertising an irresistible offer, will the people that opt in become repeat customers, or will they just be interested in the amazing one time deal?
2. Will offering such a good deal cost you more than you can afford? This will depend on the lifetime value of the new customers you secure.
Good luck with everything!