December 11, 2017 at 6:05 pm #126440
This question was submitted in response to How To Advertise on Google and Boost Your Small Business… our company name is Cowboy cab. It was on there 2 weeks ago we are wondering why all the sudden we stopped getting phone calls I started looking things up and when you look up taxi services in Jackson Wyoming or name is no longer on there. The names been on there for many years and it would be nice to have it back on there. My boss just paid $2,500 into advertisement and is now lost on why we’re not on there.December 11, 2017 at 6:13 pm #134177
This is a very common problem for small businesses. Google is constantly changing the “rules” for website rankings, and businesses high in the results can easily lose out when they don’t keep up.
First and foremost, make sure you have a “Google My Business” profile. This is what causes your business to appear on the map at the top of the search results. Searching “Taxi Jackson Wyoming” I do not see your company on the map results at all, which leads me believe you may not have a page set up yet.
This alone should help you get more traction in search results.
Another thing you can do is improve your Yelp profile. “Claim” your profile, then add some photos and a description. Right now, Yelp is the first Google result after the map when somebody searches “Taxi Jackson Wyoming.” While Coyote Taxi appears on the Yelp page, it is #4 on the list. Completing your profile and asking happy customers for more 5 star reviews can boost this and get you more traffic in general.