CTR of FB ads for electronics audience?
I never used Facebook ads before, but I would like to start a Facebook campaign for electronics products (laptops, cameras, etc) targeting specific people in the US using the Audience Insights tool. Since it’s a targeted audience, the CTR should be higher than with a general audience, right?. I’m planning to use CPC and see how far it goes. Do you know what’s the average CTR for this type of ads?
All Facebook campaigns should be targeted (rarely a company is advertising to all users), so your CTR will most likely still be around 2%.
Your CTR will depend on how interesting your post it to the users you’re advertising to, but on average you can expect around a 2% CTR.
Hope this helps!
You must be logged in to reply to this topic.
Not signed in?
Sign in to participate on our website!
315 Madison Avenue, 24th Floor
New York, NY 10017
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
Product or company names, logos, and trademarks referred to on this site belong to their respective owners.