I never used Facebook ads before, but I would like to start a Facebook campaign for electronics products (laptops, cameras, etc) targeting specific people in the US using the Audience Insights tool. Since it’s a targeted audience, the CTR should be higher than with a general audience, right?. I’m planning to use CPC and see how far it goes. Do you know what’s the average CTR for this type of ads?
All Facebook campaigns should be targeted (rarely a company is advertising to all users), so your CTR will most likely still be around 2%.
Your CTR will depend on how interesting your post it to the users you’re advertising to, but on average you can expect around a 2% CTR.
Hope this helps!
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