Does Facebook have data such as "how many people wear contacts"?
I recently received the following question from a reader:
I was wondering if Facebook compiled data such as “how many contact lens wearer” are within Facebook.
Here is my response:
When you create an audience for your Facebook ads, there is an option for detailed targeting. If you type in contact lens, you will see that over 22 million people have expressed an interest in or like pages related to contact lens. You can then choose to target this group with your contact lens advertisement.
Learn more about how to advertise on Facebook with our ultimate guide.