Does the length of your email address matter?
My business and domain name is fairly long. Should l make my email address the same as my domain name? Or, should I shorten it? I am currently in the healthcare business. Thanks
It’s a good idea to go with a short, memorable website URL and that leads to a shorter email address. If your website is already up, well-established, and your company brand is fairly set, you’re kind of stuck with the long URL. But if you’re in the early stages, play with abbreviations or alternatives to shorten the URL and you’ll be happier long-term. Hope this helps, good luck!
I always found having a short email/url address helps me remember what it is and more importantly others. Having to go through and spell out a long complicated email/url is painful. Short and sweet!
Shorter is always better. If your domain is long you can do one of two things:
1) just use your initials. ie: email@example.com
2) create a short domain like ldinc.com and then use your first name: firstname.lastname@example.org (just make sure to forward the short domain back to your main domain in case someone thinks it will go to your website)
Hope this helps!!
Short and memorable is always better, especially if you are including it on a business card where space is limited. Initials work well or even a short word that is descriptive of the business.
The main thing is to be memorable…sometimes a longer one will work better. For example:
Which will you remember
If it’s a short sentence ti helps to use upper and lower case. Our eyes are able to pick out the words eve without spaces if there are a mix of upper & lower case:
Hope this helped.
Short and easy to remember is usually the best practice. Having a long email address also increases the opportunities for your audience to misspell the address. This advice also goes towards your url as well. Making it easy for your audience to give your website direct traffic can be a valuable tool.
It’s always good for them to match, and be short when possible. Especially if you do a lot of cold outreach, you don’t want them to look like two different companies, and therefore, spammy.
The best option is to use a short email address. It is easier to memorize and avoid spelling mistakes. Try to make your website URL and email address match, it will be easier for your audience. Having an email address matching the domain URL also helps deliverability when you send newsletters.
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