Does the number of Facebook page likes (say, over 1K or 10K) effect ad costs?
It used to be that a business page would get a lower ad rate on Facebook if the page had over 10,000 likes. Is that still the case? If so, what are the tiers these price breaks are based on?
I do not believe the number of page likes has an effect on ad cost or performance. I believe your targeting will always have more to do with ad productivity. Something to consider if you have a following that large is whether or not you actually need the boost from an ad?
The main factors that influence cost of a Facebook ad are:
1. Audience targeting
2. Ad schedule
3. Ad placement (Facebook Newsfeed, Facebook Messenger, Instagram Newsfeed, Instagram Stories, etc…)
4. Ad relevance (similar to Google Ads’ “ad quality” score)
5. Ad delivery (i.e., CPC vs. impressions)
On the other hand, it is said that the price of Boosted posts may be influenced by user engagement (opposed to likes as was the case in the past). The idea being that if users are engaging with the post then its a higher quality post, and therefore a better experience for users, and in return, a lower cost to the advertiser. Facebook doesn’t publish its pricing algorithm, so its difficult to say for sure, but that is a common train of thought.
Hope this helps and thanks for your question!
The cost of Facebook ads is not affected by the number of likes of a fan page, in any case what makes the cost of your ads go down is the quality of the advertisement that you show to the public, while the interaction with your ad is higher, that is, I like, share and comments, the cost of the ad is low, this depends on the rating that Facebook gives to your ad, it is a fairly extensive topic, but basically, the better your ad results, the lower it is. the cost per click
No, it is not. It will not affect Ad costs. Facebook ads have an average cost-per-click (CPC) of $1.86 and cost-per-thousand-views (CPM) of $11.20, which varies based on factors from ad quality to competition. You set your budget and bid.
Check this FSB link to learn more,
Hope this helps. Thank you.
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
Product or company names, logos, and trademarks referred to on this site belong to their respective owners.