E-commerce start up. HELP deciding manufacture/fulfillment company.

Hello,

Thank you for the opportunity to learn from you and “pick your brain(s)” :).

Please help me decide between product manufactures with consideration of their fulfillment services.

I’m am an e-commerce startup that plans on going live with sales and promotion April 2, 2018. I’m using an inbound sales funnel agency (FunnelKake.com), including website development. I’m starting with one product; a weight loss dietary supplement (capsule, 60 counts/bottle). I’m deciding between NutraGroupUSA.com and Vitalabs.com for a manufacturer/fulfillment (other manufacture suggestions welcomed).

NutraGroup has been in business only about 4 years and farms out its fulfillment to Fulfillment.com, which happens to be based in the same city as itself – Savannah, Georgia. NutraGroup charges about 25% more per bottle of product than Vitalabs (ie $7.25 vs $5.85). Fulfillment services at Fulfillment.com run about 15% above in-house fulfillment at Vitalabs.

Pros to NutraGoup:
1. HAS MORE PRODUCTS and capability for manufacturing-expansion of my product line than Vitalabs.
2. FULL-SERVICE FULFILLMENT: Fulfillment.com has tons of fulfillment service-features available,
such as taking product returns (bottles) from individual customers (probably an additional fee).
Vitalabs does not take returns from individual customers.

Cons to NutraGroup:
1. HIGHER COST: NutraGroup charges about 25% more per bottle on my product than Vitalabs ($7.00 vs $5.85). 2. Fulfillment services from NutraGroup at Fulfillment.com run about 15% above in-house fulfillment at Vitalabs.
3. YOUNG COMPANY: only 4 years in the dietary supplement manufacturing business.
4. SLOWER TO RESPOND: At least initially, appears a little slow on follow-up of emails.
5. I can’t find company reviews.

PROs to VITALABS:
1. In business for over 30 years.
2. Personal attention and quick to respond to my emails.
3. 20% less cost of products and fulfillment.
4. Manufacturing and fulfillment under one roof.
5. Lower startup costs. Great for me as my funds are limited.
6. Good reviews.

CONS to VITALABS:
1. NO PRODUCT RETURNS TAKEN: This worries me because I don’t know yet how I would handle that. I work out of my residence.
2. LIMITED PRODUCTS. Unable to manufacture my eventual planned second product.

QUESTION:
A. As a start-up, should I focus solely on my featured product success, not worrying about a second product yet, knowing I can change manufactures in the future as needed?
B. How difficult is it to change dietary supplement manufacturer and fulfillment company when needed.
C. I’m open to considering other dietary supplement manufacturers, any suggestions?
D. Whats the best place to find company review or documented problems and complaints.

Your response will be appreciated more than you know. Any references to further reading and such would also be great.

Sincerely,

Jeff Pape, RD
Registered Dietitian
Owner
Dietitian Made Products, LLC. (working name)
269-830-9496 cell/primary
meatballsplash@gmail.com