Email Marketing Software
I am working at pharmaceutical companies that send email campaign to physicians. I would like to know the best suitable software that helps me send emails and tracks results to measure campaign success.
I’ve used several email marketing programs. If you want something simple and cheap, Constant Contact and MailChimp are 2 really good options. If you want to be able to have recipients get different emails or take different paths based on email opens, clicking on links in the emails, etc., then InfusionSoft or ActiveCampaign are good options. AC is much cheaper than infusionsoft. Both offer CRM options where you can input customer info, notes, set reminders, etc. And you can score people based on their actions too.
I’ve found MailChimp to be quite easy to use, highly recommended.
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