Email marketing without a mailing list, how to avoid having them sign up?
I started my business a little over 3 years ago and the first 2 years I took things easy and didn’t push super hard to get a lot of clients due to it only being myself on the phones. I run/operate a 24/7/365 Live Answering/Virtual Receptionist company in Oregon and have 6 employees now. Our focus is customer service and being the lost piece that many of the businesses have lost with other answering services. We schedule jobs, maintain email requests from online submissions, after hour dispatching, emergency calls and much more.
We have taken on about 45+ customers now and all has been by me emailing potential clients directly and word of mouth.
My question is how do I market via email on a larger scale if I do not have a way of getting potential leads without them signing up on a mailing list?
I appreciate your comment. If you are planning on building out an email list and growing your email marketing that way, then you are going to need some way to motivate your visitors to opt-in to your email list so that you can start marketing to them.
The best way to build your list, is going to be to use a pop-up tool, like Opt-in Monster. Then, you have to provide your site visitors with an offer they cannot refuse. Some deal, discount, or something, that they get when they put in their email address. That is how you will be able to build out your list, just by capturing emails from your online visitors.
If you need anything more or have any more questions, let me know!