FB for business growth… but not personal social network.. Is that possible?
I have a FB account… I think it is still active. I have never used it. I don’t really want to use it. I am VERY busy and just don’t want to spend the time interacting with people via FB… I like to do realtime, in-person, face to face interactions.
I have a full-time job and a small side business/LLC that I want to grow… I want to use FB to advertise it… but I don’t want the page associated with me personally… I don’t mind maintaining the business page with new content, pics, videos, etc.
You do need to have a personal Facebook profile to create a business page, but you don’t need to be active on your personal your profile to use your business page. Your business page feeds, ads, and posts can be created and shared independently of your profile, and users can like and follow your business page without having anything to do with your personal profile. But, you do use your personal profile to access the business page as the admin. I hope this helps, good luck!
Krista’s response is right, you DO need a personal account to manage a business page and yes, you definitely don’t need to post or have any activity on your personal account. From a user view, if I were to visit your business page, I would not be able to see you as the admin or owner of the page.
Also, while FB has great targeting, etc. Keep in mind that any time you publish anything on social media (whether it be a simple organic post or a paid ad), you will still have to talk to people and engage/interact with them. So while it’d be amazing if you could just publish and schedule content to be shared on the Facebook business page, it’s not necessarily a great idea, especially if you want to grow your business. And if you are as busy as you say, you might not have the time to actually engage and use Facebook properly for marketing your business…
I understand wanting to do things face to face, but I guess it depends on your demographic. A lot of “younger” people won’t even talk on the phone or go for coffee.
Take a look at your marketing personas and see what kinds of activity they engage in, where they are on social media and then come up with a strategic plan on engaging with them there.
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