December 20, 2017 at 10:03 pm #140072
We are a small family owned thrift shop. We reviewed the different suggestions listed in this article but a lot of them do not really apply to what we do. We are on a main highway but have a large hotel right next to our building and due to city regulations we are not able to place signage along the road before our parking lot entrance. So in short no one can see our shop or the building signage.
We have tried Facebook, Twitter, joining local groups on social media. We even had 20,000 people see our add for the Black Friday holiday weekend sale located on facebook. We only had 16 customers for that sale with only one qualifying for the discount offered. We are currently advertising in the Valpak coupon mailer and so far at $350 a month and are about to send out the second month of mailers we have only had three people out of 10,000 houses in our area come in from that advertisement and not use their coupon. We have even had someone in a gingerbread man costume outside on the sidewalk with a sign trying to get people in.
We have the lowest prices on most of our items than any of the other small thrift shops or big box thrift shops in a 10 mile radius.
Do you have any suggestions or advice on what we can do to get people into our shop?
Thank you for your time.
The Hoarders Attic Thrift Shop
Federal Way, WADecember 20, 2017 at 10:05 pm #140099
You may want to try billboard advertising. Make sure to specify exactly where your store is on the sign, so people will know how to find you once they get off the highway.
Check out our in-depth article on billboard advertising to learn more.