Google Listings for Ecommerce businesses
What is the best way for an Ecommerce business to appear on Google since the listings are reserved for storefront businesses?
This is an excellent question and one that I know many independent online businesses struggle with. In order to appear higher in Google search results for product queries you will need to have a solid search engine optimization (SEO) strategy in place.
Building an SEO strategy takes time and consistency. Luckily, some ecommerce platforms like Shopify and Lightspeed have built-in tools to help you do this. Shopify also has a tool to help you appear under Google’s shopping results.
If you do any local sales, you can always register with Google My Business with your location, and at least you will show up better on local searches. But, my top advice is to either use an ecommerce platform with built-in SEO and marketing tools. Or, consult with an expert who can help you develop an SEO strategy.
I would recommend using Google My Business and then adding the build your own website feature within Google My Business. Obviously, after that would be Organic SEO and Google Ads.
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