January 19, 2018 at 7:09 pm #151476
I’m a small biz (interior design) owner and I’ve recently hired several employees who have their own social channels for their “freelance” business (in the same field of design).
They also have personal accounts and I want them to share and post about our business on those channels but restrict posting on their business pages.
Have you come across this? How would you recommend to address to favor both parties?
Thanks!January 19, 2018 at 7:15 pm #151546
Congrats on growing your business. You’ve got a couple of things going on. I mean you can’t restrict free speech, right? But you’ve got to protect your brand. So I recommend a few things, and have provided articles with free templates to make creating these items easier for you:
1) Create and have your workers sign a social media policy.
2) Create and have your workers sign a non-compete or non-disclosure. We also have free templates for those. Or perhaps it’s time to create an employee handbook, where all these docs can reside.
3) Encourage them to post photos of great work, but ask them to make sure they credit your business in the post.
Best of luck to you,