Ron PfeifferParticipant7 months ago
How can I best increase exposure for my online teaching of Tai Chi Chuan?
I was hoping you might be able to help me. I have a small business teaching Tai Chi online (www.TaiChiRon.com) and a small and not greatly successful Tai Chi School. The reviews on my teaching site are excellent from my students and I have over 30 reviews there and growing. However, I need to translate that in to new students. How much does it cost to get your help to free me from my day job?2 Replies
Melanie Patterson, MA, CBAParticipant7 months ago
Hi Ron. I’m not an employee here. I’m a reader and fan, like you, but thought I might be able to answer your question. I also took a brief look at your website.
Your challenge is marketing. At first glance, it looks like you’re limited by geography, which you’re not. You say you’re a personal trainer in Lake Geneva and it’s the first thing I see on your site. It gives the impression that I have to be local to you.
Secondly, to get noticed in the vast sea of online training, courses and programs, you need a crystal clear target market and a powerful marketing message. At a glance, it looks like you have worked with seniors? If this is who you want to serve, it’s a great first step in choosing your target audience. Seniors are still a pretty large market, so you would need to narrow it further and carve out a niche. What problems can you solve for your clients and what benefits will they get by hiring you?
Also, on your “About” page, sharing your story as it relates to your clients will help. E.g. why did you get into Tai Chi? What did it do for you that you now want to use this powerful tool to serve others?
A clear and focused target market, powerful message, and talking about the solutions you can provide to your clients is a good place to start.
Once you have that, your regular blog should include the keywords and phrases that your target audience would be searching for. E.g. a senior might search for “gentle exercises to get in shape and relieve back pain.” If you write about the things your clients are searching for, you will begin to move up in the search engines organically.
These are just a few things to get you started. Marketing takes time and there is your short term and longer cycle marketing strategy that you would need to implement regularly. The most important thing being to narrow your market and message in order to help you stand out.
I hope this helps2 Replies
Kelly MainModerator7 months ago
Thanks for reaching out! Following Melanie’s advice…
I would add that you should try more online marketing avenues. For example, there are a number of online platforms for distributing educational materials (including sporting lessons). These could be anything from Udemy to Amazon (which now offers online courses Amazon users can purchase or rent). These types of distribution channels can be a great way of getting your teachings out there since they already have their own marketing programs and huge customer bases that they basically connect you to by listing your program with them.
Alternatively, online forums can actually be a great way of spreading the word about your business. Get actively involved on forums like Reddit and Quora and find threads/topics about Tai Chi. These sites have huge communities of people from around the world seeking help and answers from others, making it a good place to connect with people who are interested in Tai Chi.
Another common way businesses promote themselves these days is through YouTube. Create videos that present yourself as an industry thought-leader to gain recognition and interest from users. You could also create shorter, introductory courses to post on YouTube, and reference your full course online to gain awareness and interest that way.
Hope these sorts of ideas help!
Kelly Main2 Replies