How can I collect data about advertising in my Home Country
I am trying to build a system to help small business advertise on offline medium without going physically to the radio stations.I am now doing a market research but it is not easy to find something on internet since I am building this app for Africa.Could you please advise me how I can effectively collect data about how many companies advertise in certain area and what are specific questions I might ask.
While data collection doesn’t appear to be all that in depth in Africa, I would consider looking at the research done by Geo Poll. They have a few articles and data collection points from Africa in their work. Here is one interesting place to start: https://www.geopoll.com/blog/adverting-among-african-youth-consumers/
Sorry I could not offer more information, but that would be a good place to start. Perhaps their editors can give you more information about other places that collect this data.
To Your Success,
You must be logged in to reply to this topic.
Not signed in?
Sign in to participate on our website!
315 Madison Avenue, 24th Floor
New York, NY 10017
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
Product or company names, logos, and trademarks referred to on this site belong to their respective owners.