I am trying to build a system to help small business advertise on offline medium without going physically to the radio stations.I am now doing a market research but it is not easy to find something on internet since I am building this app for Africa.Could you please advise me how I can effectively collect data about how many companies advertise in certain area and what are specific questions I might ask.
While data collection doesn’t appear to be all that in depth in Africa, I would consider looking at the research done by Geo Poll. They have a few articles and data collection points from Africa in their work. Here is one interesting place to start: https://www.geopoll.com/blog/adverting-among-african-youth-consumers/
Sorry I could not offer more information, but that would be a good place to start. Perhaps their editors can give you more information about other places that collect this data.
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