SamParticipant1 month, 1 week ago
How/where can I get new users to subscribe to my list. I am starting to send weekly newsletters with new cooking products and updates about my comapny. I am currently only selling my products online so it is essential to keep my customers updated frequently.3 Replies
Scott BishopParticipant1 month, 1 week ago
We’re a group of web designers and inbound markets from Boston, in our experience the best way to grow your email contact list is to have email optins spread throughout your website. These optins should offer some sort of incentive to sign up for your list. Our client that sells Letter From Santa (https://www.letterfromsantasshop.com) uses an optin that says “Do You Want A Coupon” and they receive over 100 email signups a day during their busy season. Check out their website to see the example I’m talking about. We were also able to increase their optins by 20% by testing different colors and text with some A/B testing.
Best of luck
Nicky Pasquier, BA (Hons)Participant1 month ago
There are many ways to grow an email list via your blog or by sharing a link to your email list via social media.
Try not to ‘sell’ your cookery products since it will put your target audience off. Instead sell the benefits of signing up to your newsletter. Tell people why your products are special and why they should be interested in them. How will they benefit by subscribing to your newsletter? Put yourself in your customers’ shoes and ask yourself, “What would make me subscribe?” Don’t be afraid to let people know how passionate you are about your company – it’s contagious!
You can then add a subscribe button to your website for people to click on and opt-in to your newsletter. As Scott mentioned above use eye-catching colours for your CTA button and include positive ‘action’ verbs in the CTA text. Try not to use “Subscribe” – it’s so uninspiring!
Also try sharing a link to your email list over on social media platforms. Add some enticing text to encourage people to click through and always use a vibrant image to grab attention and stop people from scrolling past.
Hope this helps 🙂
David HallParticipant3 weeks, 5 days ago
Everyone’s favorite radio station: WIIFM
What’s In It For Me?
If you focus on getting people to signup to receive product info, you’ll struggle for signups. What are the benefits? How do they use it?
Years ago, I had a client that sold sets of cookware that were $2,000 each. He did it door to door. What he did was offer to cook a candlelight, gourmet meal at no charge. He spent over $100 on the food alone. While he was cooking, he would have the wife in the kitchen and show her how we was doing everything, at the same time talking about the cookware. They would sit down and eat dinner while he cooked dessert (again using the cookware). After everything was over, he would take less than 10 minutes for his “presentation.” What most people didn’t realize was that the whole meal was a presentation. He had an 86% closing ratio. Profit margin was 69% (including the cost of the food and the cookware).
The marketing landscape may have changed over the years, but people really haven’t. People want to feel like they can make that “gourmet meal.” Sell that in your newsletter and you’ll get subscribers.3 Replies
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