SamParticipant12 months ago
How do I grow my email subscriber list?
How/where can I get new users to subscribe to my list. I am starting to send weekly newsletters with new cooking products and updates about my comapny. I am currently only selling my products online so it is essential to keep my customers updated frequently.8 Replies
Scott BishopParticipant12 months ago
We’re a group of web designers and inbound markets from Boston, in our experience the best way to grow your email contact list is to have email optins spread throughout your website. These optins should offer some sort of incentive to sign up for your list. Our client that sells Letter From Santa (https://www.letterfromsantasshop.com) uses an optin that says “Do You Want A Coupon” and they receive over 100 email signups a day during their busy season. Check out their website to see the example I’m talking about. We were also able to increase their optins by 20% by testing different colors and text with some A/B testing.
Best of luck
Nicky Pasquier, BA (Hons)Participant11 months, 4 weeks ago
There are many ways to grow an email list via your blog or by sharing a link to your email list via social media.
Try not to ‘sell’ your cookery products since it will put your target audience off. Instead sell the benefits of signing up to your newsletter. Tell people why your products are special and why they should be interested in them. How will they benefit by subscribing to your newsletter? Put yourself in your customers’ shoes and ask yourself, “What would make me subscribe?” Don’t be afraid to let people know how passionate you are about your company – it’s contagious!
You can then add a subscribe button to your website for people to click on and opt-in to your newsletter. As Scott mentioned above use eye-catching colours for your CTA button and include positive ‘action’ verbs in the CTA text. Try not to use “Subscribe” – it’s so uninspiring!
Also try sharing a link to your email list over on social media platforms. Add some enticing text to encourage people to click through and always use a vibrant image to grab attention and stop people from scrolling past.
Hope this helps 🙂
David HallParticipant11 months, 3 weeks ago
Everyone’s favorite radio station: WIIFM
What’s In It For Me?
If you focus on getting people to signup to receive product info, you’ll struggle for signups. What are the benefits? How do they use it?
Years ago, I had a client that sold sets of cookware that were $2,000 each. He did it door to door. What he did was offer to cook a candlelight, gourmet meal at no charge. He spent over $100 on the food alone. While he was cooking, he would have the wife in the kitchen and show her how we was doing everything, at the same time talking about the cookware. They would sit down and eat dinner while he cooked dessert (again using the cookware). After everything was over, he would take less than 10 minutes for his “presentation.” What most people didn’t realize was that the whole meal was a presentation. He had an 86% closing ratio. Profit margin was 69% (including the cost of the food and the cookware).
The marketing landscape may have changed over the years, but people really haven’t. People want to feel like they can make that “gourmet meal.” Sell that in your newsletter and you’ll get subscribers.
Mohammed AnzilParticipant10 months, 2 weeks ago
BJ AdkinsParticipant9 months, 4 weeks ago
Another way to increase your email list is to do a contest. Software like Gleam.io allows you to do a contest and people can get more entries in when they like your FB page, sign up to your list, and share with a friend. You’ll have to do a prize worth entering over, but it could pay off in the end.
Christina GarnettParticipant9 months, 3 weeks ago
Email list growth is done well when you are able to capture your audience in the different places they already see your content. If you have a Facebook group you can have their email address be one of the answers they have to answer in order to be accepted into the group. You can also have a form on your website and other social media channels that showcase the opportunity to sign up for your newsletter.
Also consider, having it be a part of your email signature so anyone you write to, for your business, has the opportunity to connect with your content.
Be clear what they are signing up for and the value that they can gain from registering for the newsletter.
Kristi PorterParticipant9 months, 2 weeks ago
Make sure you are placing email sign-ups in multiple places, not just one. Various places on your website, in your social media profiles, etc. Also, give people something enticing in return for their email. Think about the questions you get asked a lot when it comes to your business, and create a video, PDF, or other asset you give away for free in exchange for the email. Also, as noted above, you need to strive to be helpful, not sell. Otherwise, you’ll lose the emails you have. And understand that few of us make immediate purchases. Your emails should contain good content that builds a relationship with the readers to nurture them over time. Finally, find partners who will allow you to talk to their list and create opportunities that benefit you both.
Stephen Koranda, CDME, CTAParticipant9 months, 1 week ago
There are NUMEROUS ways to grow your email subscriber list. Here’s 8: http://backtoyoumarketing.com/8-ways-to-grow-your-email-list-and-grow-your-business/ And 12: http://backtoyoumarketing.com/12-tips-social-media-grow-email-list/ Another 6: http://backtoyoumarketing.com/6-tips-to-grow-your-email-list-and-grow-your-business/ And another 12: http://backtoyoumarketing.com/12-tips-grow-email-list-grow-business/
Are 38 enough? 😉