Stock shelves in a way that makes people feel smarter. Group relevant things together, such as mustard, mayonnaise, and pickles, or apparel and accessories that match. It’s not about size as much as it is relevance.
If products are seasonal, stay a little ahead of the season to get people to buy from you earlier.
That’s a great question and your instincts are correct! Place larger heavy items towards the bottom. Place the items you want to push at eye-level, as that is where shoppers eyes will naturally fall. Many stores tend to place higher-end products slightly above eye-level, and bargain options slightly below. Think of the phrase “top-shelf” liquor. People tend to associate those shelf levels with higher quality or higher price points. When shopping in a grocery store, bargain products such as store brands tend to be slightly below eye-level.
Use those ideas as a general rule of thumb. How you stock also depends on what kind of store you have and the products you sell. If you have a lot of children coming into your store, also consider what products you’re placing at their level (hopefully nothing that’s easily breakable!).
Tim also offers good advice. Group like with like, so it’s easy for customers to find products. You can also boost add-on and impulse sales with this strategy. For example, during the summer place chocolate and graham crackers with your marshmallows. And, always consider seasonal events for creating special displays and endcaps.
And, yes, you are right – always make sure your products are pulled to the front of the shelves.
Sounds like you are on the right track!