Bobbie 9 months, 3 weeks ago
How to get more links
When you search on my company “mycompany. com” I have 4,360 links online.
When you search my competitor (and there are only about 5 or 6 in North America) they have 428,000 .
How do I even start to compete with that. I do have 3rd page on google and on yahoo and bing im on one for one of my key words, and they are also up there. I am emailing places I find their link to see if I can get a link, paid or otherwise, but how do you even set out to do 428,000 links?
Thank you in advance.5 Replies
Allan GivensParticipant9 months, 2 weeks ago
Thanks so much for your question. Like most things link building takes time. While there is certain content that may go viral having an established brand expedites this. I am not sure how long your competitor has been active but that could certainly be playing a role in their number of links. There is also the possibility that they are able to dedicated more resources to their seo efforts and potentially have an entire team around it. First things first his craft your outreach carefully. Often the mistake many make in seo outreach is doing blast with no organic touch which can come off as annoying to those they reach out to. Now this does not mean you have to craft a message from scratch each time but have a base of why you are reaching out to them, feel free to give them a compliment about their own business and why you are reaching out and the benefit to them linking to you. If you are only talking about what it can do for you that’s likely going to get low positive feedback as they might not know you from Adam but actually know your competitor. Check out some of our content regarding SEO and good luck with your business5 Replies
Rob KnottParticipant9 months, 1 week ago
Stop worrying about the volume of links and focus instead on the quality.
You can use tools such as Moz’s Link Explorer to check the value of a link based on its domain and page authority.
A single link from a reputable website with a high domain authority of 80 is far more valuable to you than having dozens of links from websites with much lower page authority.
You can also use Link Explorer (or similar tools such as SEM Rush’s backlink audit tool) to get a list of the websites that link to your competitors, including how authoritative they are. You can then attempt to secure a link to your website from those websites too.
Check out the following videos too for more detailed link building advice:
Hope this helps.
Jennifer WingParticipant9 months, 1 week ago
Link building can be discouraging, especially if your competitors have an outrageous amount of links and just obtaining one link can take days, weeks, months. It’s important to keep in mind that the data regarding your competitors links is leaving out vital information about those links that would undoubtedly ease your mind a lot and alleviate the anxiety it sometimes causes. For example, the data does not tell you how those links were obtained, nor the quality level of those links. Outrageous amounts of links usually means a high majority of them are low quality and are actually hurting them from a marketing perspective since they tend to come from malicious, spammy or otherwise shady sites used to manipulate search traffic. I wouldn’t worry too much about your competitors links because the data is leaving out too much valuable information for you to make any fair comparison.
Having said that, I still recommend building links that are high quality and obtained naturally through outreach efforts. The tricky part about link building is that the best links are those that come from sites within your industry. Since asking your competitors for a link is probably not going to get the response you’d like, finding a niche site in a related industry and then targeting that niche works quite well. For example if I sell inventory management software subscriptions then a related industry might be packing and shipping or even order management software services. You are more likely to get a warm reception to your link building efforts from these related industries, yet still get that industry relevance that has the most value to you.
Finally, I would make the deal appealing by providing them with content on a relevant topic for the link to be placed in. Simply asking a site owner to link to yours isn’t going to fly. But by giving them a high quality article that aligns with their content/topics is certainly a worthwhile exchange. Everyone who writes content on the internet is starving for fresh ideas and most of the time will jump at an opportunity for a break in that never-ending struggle. Hope this helps and good luck!5 Replies
SAM WEB STUDIOParticipant9 months ago5 Replies
Ryan BowmanParticipant9 months ago
Some good responses already but let me add a few thoughts.
- The number of links is one factor but often the number of referring domains is more important. That competitor may have 3000 links from one domain and I’m guessing that is the case.
- Reviewing your competitors links is one great way to brainstorm ways to get links yourself. Even better – look at 3-4 of your top competitors to find ALL the ways they are getting links. You might find directories, blogs, and other industry sites that you have not thought about
- Quality of the links is key as Jennifer said. Look at the links in Moz’s Link Explorer and see what their top links are in terms of domain authority
- Getting a link from all the major directories in your industry and social media sites is a good way to build your link profile
- Write great content in the form of blog posts that people in your industry will link to. Leverage this content to write for other publications in your industry to gain links back to your site
- In reviewing top competitors for clients, more than once I’ve seen a top link being a paid banner in a sidebar of a site that has been there for years
Hope that help you start the brainstorming process!5 Replies