How to improve vision and mission statements to be more active?
Freedom Strategies provides solutions such as stair nosings, tactiles and entrance matting mostly installed in public places.
Currently our “vision” and “mission” statements are as follows;
Vision: The public built environment should be sage, accessible and user friendly.
Mission: To improve accessibility and safety in public places especially for the visually impaired
We would like the vision and mission to be more active in the business.
Do you think maybe the sentences are a bit dull, need more life?
Some tips/advice would be much appreciated.
Tekela, Freedom Strategies.
The mission is nice, but the vision lacks bigness. Perhaps “making the world more accessible to all” or something that speaks to the larger vision of what your business is trying to accomplish, Here are some articles you might want to check out, along with an approach you may want to take with your team to align your mission, vision and values. Yes, active verbs (instead of passive) help. Also, it’s useful to ask others, “how does this vision statement make you feel?” A great vision statement inspires both your clients and your employees.
How to Write a Mission Statement
Vision Statement Examples
Mission Statement Examples
Company Values Examples
Thank you very much Laura.
Some more ideas have been for the mission is “Leading a path of accessibility for all”
A lot of our products are installed in areas of high pedestrian usage, e.g. traffic lights, crossings, stair-cases, entries. Which represents the ‘path’.
We are thinking the mission doesn’t necessarily has to relate directly to what solution we provide?