TERESITA A TERGA 8 months, 2 weeks ago
how to rank higher on organic searches
I would like to rank a business higher on organic searches, can you more specific about the content that be placed out on the internet. For example, if I write blogs for a company with keywords in the content, how do I publish them besides the website blog? Are there other sites or blog feeds where I can publish the articles?
Sean Gugerty, SEO Consultant 8 months, 1 week ago
The most crucial aspect that you absolutely want to get right is ensuring the title contains the crucial keywords targeting. typically you will want to target between 1-4 keywords. ( Obviously, if your target keyphrase is like 4 big words, naturally your limited to the one heh)
Granted there is a myriad of on-site nuances and minor tweaks that if you tallied all of it up can potentially have an edge if the competition is close. However, choosing the right title is something many beginners overlook, so ensure you know choosing it correctly is <b>EVERYTHING</b> Once you’re aiming your gun to hit your target, now we can discuss blogging on other sites.
From the way I see it you have 3 main types of links:
- Links that pass juice to increase your overall domains authority.
- Links that provide traffic and potential leads.
- Really amazing links that do both!
Your main strategy should almost always be to rank your site for your target keywords because even with the #1 rank in your target you still are only likely to get 33% of the traffic. So if say you get that 33% to go to another site, you’ll maybe at best receive 10%
Now, in the short run as your developing the site, sure if you can joyride a platform to temporarily get on page 1 to get your feet wet, that would make sense.
To do something like that use the blogging platform Medium and create a really nice piece of content linking to your target landing page. The links on that article you write will be nofollow, but ranking in Google while joyriding 93 DA medium will be a cinch if done right. (also you can get authority passed by placing a link in your profile description.
The amount of authority that link passes like any other link . is determined by how much links point at it both internally and externally. So initially, the link will be worth squat unless you have tons of internal links pointing back to your profile, which you can amass over time.)
So in summary, to answer your question, the bulk of your offsite blog writing will primarily be for the purpose of getting authority for your main site, not typically for leads but in some cases yes. One of the more effective ways of finding links is through the process of stealing them from . competitors:
Check the article and the video if for more insight on this process!3 Replies
Alana RudderModerator6 months, 1 week ago
Hi Terisita! There are many ways to build links back to a website and so help it rank better organically. One way many businesses earn links to their websites from high-authority websites is via Help a Reporter Out (HARO). With this service, you can sign up for free to be a source for journalists looking for relevant quotes. You will receive an email each day of questions journalists are asking about the subjects you’ve indicated your client can speak on. To earn links, you can contribute quotes your clients have put together in response to journalists’ questions with a relevant website link. Be sure to clearly attribute the quote to your client so you can include one of their links. If the journalist likes the quote you submit and it fits well into their article, they will often include the link you send with the quote. So, for example, when you submit the quote your client prepared in response to a journalists’ question, you can also send along a link to an article that expands on the topic to be included with the quote. For more information on HARO and other tools you can use to help a website rank organically, please view our list of top SEO tools here: https://fitsmallbusiness.com/seo-tools-for-small-business/. I hope this helps you!3 Replies
Christina GarnettParticipant4 months, 4 weeks ago
First breakdown your personas and the keywords they are going to use for their searches (these are the keywords you want to rank for). Go ahead an run an audit of your site for backlinks and domain authority. You can use Moz’s open search explorer to see what sites currently link to you. https://moz.com/free-seo-tools
From here, make sure all of your pages have titles, meta descriptions, and that images have keyword specific alt text. You can do a quick audit of your website with https://website.grader.com/
Depending on how your site is built, preferably on WP, you can use the YOAST SEO plugin to make sure that all of your pages are set up correctly. It will give you a detailed list of what still needs to be done on each page in order to improve search rank.
From here, make sure your site has Google Analytics set up as well as Google Open Search Console so you can receive updates on any issues with your site and what can be done for it.3 Replies
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