How to run accurate productive marketing for a new youth church?
I am a marketing management first year student and I am a member in a new opened church. It’s a church started by young word driven people who are always after the heart of the Lord. I have been selected to run the marketing department of the church, how do I market the church and get more young people to join the church. which steps should I follow?
1. Determine your target audience and what channels they pay attention to: Social Media, Print, Commercials, Blogs, etc.
2. Once your have your target audience, determine the overall message you wish to convey: images, voice, keywords, etc.
3. Research other churches in the area as well as youth churches to determine what type of content performs best for them
4. Don’t just right into advertising. Do some test ads to see what people engage with.
5. Find a way to garner email addresses. Email marketing is a still great way to engage with your audience and you don’t have to worry about whether or not they’ll see your message due to an algorithm.
Most under 30’s are more relational than advertising focused. So work with stories and social networks, leverage the experiences of those already involved and their networks of friends (whether virtual or face to face) to tell the story of your church. Develop your brand before marketing it: why are we here? What makes us unique? How will I meet God if I come to your church? These reasons why your church community exists are more important than the methods you use to market.
Mark and Christina have provided some excellent tips, so I’m just going to add to what they’ve written. Mark is correct to say the reasons your community exists are more important than your marketing methods. This is true because of your mission and your target audience. Young people care deeply about authenticity, so you want to provide a clear and consistent message that speaks to your community’s values. Planning is key to this. First, answer the questions Mark lists in his response and turn those into value statements to guide your marketing plan and develop a brand identity.
As Christina pointed out, you want to identify where your core audience lives. Social media is a good bet for young people, but you need to remember that millennials adapt quickly new technologies. This means you may need to be active on a number of platforms, and you’ll want to design a campaign that can adapt to new social media outlets. Using a social media service can help organize posts, respond to your audience, and track results. You can research a few examples here in our article 6 Best Social Media Services.
Great stuff from the other posts – one other thought.
Remember that marketing from church organization to unchurched person is only so effective – and really not very effective.
The best way to initiate growth and momentum is to ignite the people who are already a part of the church. So prioritize content that is highly shareable, prioritize campaigns that aren’t created by you – but by them.
It’s THEIR networks you want THEM to tap into. That’s called the “relational reach zone” of the church, and it’s the easiest way in for anyone.