How to start an SEO agency?
How to start an SEO agency and how do I generate leads?
In terms of marketing and lead generation, there are a few common ways SEO agencies build client lists. First, use your network. Assuming you have experience in the field, reach out to existing contacts. Using your own network is a good starting point to get your first clients.
Other ways new SEO companies build awareness is by ranking highly in organic search. Of course its quite competitive as SEO agencies should all be experts in ranking, but if you have a specific location or niche (i.e., e-commerce, B2B, etc…), then focus your efforts there.
Many SEO companies work with PPC companies, so there could be an opportunity to collaborate with a company that could help bring you clients, and in the future you could refer clients to them as well.
Some companies use sites like Upwork and Fiverr to list their services and find new clients, which can be a good option for new companies. Fiverr Pro is the new version they’re rolling out for professional businesses to list on Fiverr — SEO included. Start with competitive prices until you prove your service with a number of great reviews.
If you’re struggling to rank organically, some find PPC worthwhile. CPCs tend to be pretty high for SEO services (upwards of $30 per click depending where you are and other settings), but considering the customer lifetime value, many find it worth the price.
Direct outreach can be another viable option. Its time-consuming, but free and a bit more of a personal approach to marketing your business. Start by researching companies in your target audience that fail to rank and reach out to them. Be sure to highlight the value of your services when speaking with potential customers. People need to understand what they will get from your services and what good SEO can do for a business.
Anyways, hope you find some of these ideas helpful and thank you for your question!
As a startup adviser, I know people struggle with start.
You’ll need to cover all sides – business, marketing, sales, recruiting, etc.
We have numerous services for startups – you can request more details if you need help.
But basically you need now is:
1. business model
2. marketing and sales strategy
these two points are complex and can be described in many details with all the steps you have to go prior even to thinking of legal entity for your business.
Let me know how can I help!