How well I do cross merchandise for grocery?
How will I do cross merchandise for grocery?
There’s a lot of good opportunities for cross-merchandising in a grocery store. Think about how shoppers would typically use items, or items that are typically cooked or eaten together, and then find a way to display them near each other.
A way to ease into cross-merchandising is by doing holiday or seasonal themes on your endcaps. With Thanksgiving coming up, many shoppers are looking to make stuffing, gravy, and cranberry sauce. You can place your specialty Thanksgiving items together in an endcap to draw attention to them and so shoppers can get everything they need in one spot.
Other popular end-cap displays include ingredients for smores; pasta, tomato sauce, and olive oil; chips and soda for game-day snacks – the possibilities are endless.
In addition to end caps, you can also incorporate smaller complimentary items throughout your aisles using clip strips, shelf-talkers, and small floor stand displays. For example, maybe you add some crackers to your cheese display, a standalone display with some wine in the Italian food aisle, or sprinkles in the ice cream section.
Our article on cross merchandising outlines different strategies in detail, but hopefully this will give you a good place to start. Remember to track your sales to spot any increases or decreases as a result of any merchandising changes you make.