shena 1 year, 1 month ago
I am a new hair and skincare business-need free marketing, social media help
Can you provide some marketing tips for new entrepreneurs and some skincare holiday ideas to attract customers, I am really trying to get customers to my new webite but I do not have funds for marketing at this time. thanks… By the way, the products are amazing!6 Replies
Krista FabregasParticipant1 year, 1 month ago
Beverley TheresaParticipant1 year, 1 month ago
I actually have a client similar to this. I would recommend doing up some custom holiday limited packages, so for example, “Get a haircut, dye and a bottle of hairspray (or something) for $XXX.00 a $XXXX.00 value”.
If you want people to go to your website, remember where you’re leading to on your website, will they land specifically on the service that any posts/ads were about? Or will they land on the general page? Will this impact your conversion rate? Is your website user-friendly?
If you’re having a campaign on products, can they pay for the products online? Will you ship them?
Plenty of thins to give some thought to!
shena 1 year ago
Petra SmithParticipant1 year ago
Hello Shena, to attract website visits and build your brand I would highly recommend using social media and blogging. For your business, Instagram and Facebook could be really effective. I recently wrote an article with a list of free marketing ideas that you might find helpful: https://squirrelsandbears.com/2018/08/05/20-free-marketing-ideas-for-small-businesses/
Good luck with your business!
Shannon WillobyParticipant12 months ago
Hi Shena — If you have a blog, you could create gift guides that feature your products (or services if you offer those too). So you could have a BFF gift guide, gifts for mom, gifts for him, etc. Include an engaging subhead for each product, a photo, a small blurb, and then a link to your site where they can purchase. Share the posts on social media and with email subscribers.
If you don’t have a blog, you can do somewhat of the same thing by creating multiple product collages. Canva is free and allows anyone to create quality designs without experience. Be sure to include a link when you share your collages on social media/email.
Both of these ideas are free — but will take a bit of time for you to create. The key to either idea working for you is making sure you’re taking the time to produce quality work.