March 13, 2018 at 3:57 pm #173474
Hi, I run my own ecommerce website for 18 years. I recently moved to a small town and want to do something new for the locals. There is no Craigslist, no Yelp, no local website of any kind – the local people all use Facebook to post ads and communicate. Facebook is very inadequate, so I think it is easy to make a town website that will get good traction, but it’s only a couple thousand people. So, what is the best idea for a small town with no local website? I’m thinking a classifieds site like craigslist, but it’s difficult to monetize. The local economy is not strong and people will not pay for listings. Advertising or some other monetization is necessary. I am looking for help if you have any advice.
Thanks, JoeMarch 13, 2018 at 4:05 pm #174362
I think the main question is, in what ways is Facebook inadequate, and how could you offer a superior user experience?
I’m also familiar with Facebook’s “local” feature… like local community discussion groups, classifieds/items for sale. There is a major benefit to having this embedded in a social network. For one, people already use the platform every day to read news, get updates from friends and family members, etc. so the Facebook groups are bound to have pretty high engagement. Secondly, you know everyone who makes a post, or at least have the ability to click on their profile. This helps somewhat to cut back on trolling/spam posting.
I guess long story short, Facebook does have a lot of advantages. But if you can find a unique approach that resolve some of Facebook’s downsides, then you’re in a position to compete.