I am getting involved with a small massage business that has been open up for 3 years they relied on Groupon for the first two and a half years I came on board and I was able to bring in some clients of my own I was just curious how should I approach this being an independent contractor facing with Groupon deals what would your business advice be for me
Like any form of coupon advertising, Groupon runs the risk of making your clients “coupon dependent.” Once they take advantage of a deal, certain customers won’t want to pay full price… ever.
Businesses who have found long-term success with coupon advertising usually have to ween their customers off the biggest discounts. You can get them through the door with a 30% off deal, but then offer smaller 5 or 10% off coupons to keep them coming back.
Of course, the challenge is “hiding” your best coupons from these repeat customers. Ideally, you want to distribute coupons privately, like via an email marketing system, with unique coupon codes that can only be used once. For Groupon and other publicly advertised specials, try to keep these temporary (e.g. a month-long Groupon campaign, or a labor day weekend discount). This will prevent existing customers from expecting these discounts regularly.