This topic contains 2 replies, has 2 voices, and was last updated by Rob Knott 1 month, 2 weeks ago.
Michael Smith 2 months, 1 week ago
I am a realtor in Scottsdale Az. I have worked mostly referrals in the past but it hurts me when they are not buying.
I have recently been diagnosed with heart failure at 52 years old. I can’t work as much as I would like without needing rest.
If you were me and had limited time but wanted to increase your business, what 3 tools do you feel would be most effective for marketing? Leads, etc. I have decided I need to be hyper local and only work with homes in my immediate area. I need to be cost conscious and effective.
Kiah TreeceModerator1 month, 2 weeks ago
We’re sorry to hear about your difficulties. If you’re looking for time-saving tools for building your local business, focus on a lead generation platform, a CRM, and email marketing tools.
The top three tools we recommend for real estate marketing include:
– Try using a lead generation platform and CRM to generate and manage leads: https://fitsmallbusiness.com/best-real-estate-lead-generation-websites/
– Use email marketing to follow up with potential clients: https://fitsmallbusiness.com/real-estate-email-marketing/
– Optimize your emails with video using BombBomb: https://fitsmallbusiness.com/top-real-estate-videos-examples/
Best of luck,
Rob Knott 1 month, 2 weeks ago
Really sorry to hear about your health issues. You have my respect for maintaining the focus on your business during such a challenging time.
I’d normally recommend a whole bunch of SEO related tools to help, but real-estate is such as a fast-moving industry so you can’t really afford to wait around for Google to index your pages.
If I were in your position I would do the following:
1. Make sure your landing pages are following the best practices for converting people. Ideally, they should be hooking people on emotions and influencing them with storytelling. Here are some links to help:
2. If you have the budget, promote your landing pages locally using Google PPC.
3. Look at promoting on social media, such as via local Facebook groups. Or via Facebook ads with local targeting.
4. Make sure your website is showing up in Google local results by following a Google My Business guide:
I hope all the above helps.
SEO Manager at http://www.thomsonlocal.com
Senior Copywriter and SEO Specialist for The BBC, TSB Bank and British Gas.
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