This topic contains 2 replies, has 1 voice, and was last updated by varun 2 years, 4 months ago.
Launching a beauty product!
We are launching a new beauty product in the market. Since it is the first product of our business, people won’t be aware of the product. To promote the product, we are planning to do outdoor projection advertising.
One of our friends had suggested us with this idea. To know more on it, we did a small search online and found that it is an effective medium for targeting the young and affluent and much more. This advertising provides an opportunity for customers to become familiar with our brand.
We are going for it, but before that, we would like to know if this would be good for my line of business? Looking forward to your suggestions.
Seems like a cool way to get the word out there about your beauty product!
That being said, you can do more targeted advertising using online platforms such as Google and Facebook.
Good luck with everything!
Projection advertising seems really cool but just doing that won’t make a big impact on your brand’s visibility. Since you launched a new product, you need to get the message out there and you need to deploy multiple channels. Maggie is right in saying that Google Ads and Facebook ads can generate value. That said, Google Ads can be really expensive while promoting a product like yours. Facebook ads on the other hand are more value for money and can help you reach directly to your audience. Whether you want to advertise globally or locally, FB ads can do the trick for you. But even in FB ads, you need to set the campaign correctly to maximum mileage from your spend. Please reach out at firstname.lastname@example.org if you need further help with business growth. Have a great weekend!