I am a new agent and trying to generate leads. I am partnered with 2 other agents 1 new and the other long time veteran who does referrals.
We all work full time and want to build a business together part time until we have enough business to leave our full time job.
The question is, what is the best what to generate leads?
Hi Barbie –
Generating leads is one of the most important aspects of being successful in real estate, and you tend to get more repeat customers over time. While there is no *one* strategy for all lead generation, we put together the Top 47 Real Estate Lead Generation Ideas the Pros Use, and you’ll find a lot of avenues for you and your partners. Best of luck as you move forward! Top 47 Real Estate Lead Generation Ideas
This is kind of like asking “how do I speak German”? The answer will depend on many factors including where you’re working, what skill set your team has, and what your competition is doing. That said, when it comes to lead gen, there are generally two categories: quick, expensive leads, and slow, cheap leads.
For example, you could pool your money and just straight up by leads from Market Leader, Zillow, Bold Leads or dozens of other providers. Or, you could cold call, start a postcard campaign or advertise on Facebook or Google. The former will get you leads right away while the latter will have a (possibly steep) learning curve.
Generally speaking, I would try buying some leads to get you going, then picking one or two other long term lead gen strategies that might start bearing fruit down the road. Just remember that having a good lead nurturing system in place will be crucial here. Many leads you get will be very early in their hunts.
best of luck and let us know how you do!